Pre-Seller/ Merchandiser

TXM Solutions; Dubai; On-site; AED 67,000 - 112,000; Full time

Job summary

TXM Solutions is seeking a Pre-Seller in Dubai to maximize sales across an assigned customer base and ensure distribution, availability, merchandising and collections targets are met. The role involves developing strong customer relationships, generating and securing orders, maintaining stock levels and ensuring merchandising standards are consistently maintained.

The Pre-Seller will monitor market and competitor activities, provide feedback to the Sales Supervisor, and identify opportunities

Qualifications

• Minimum 3 years of sales experience in F&B, FMCG, food distribution or beverage industry.
• Experience in Pre-Sales, Merchandiser, Van Sales, Route Sales or General Trade/Traditional Trade is advantageous.
• Experience managing retail outlets, groceries, supermarkets, convenience stores or similar customer channels preferred.
• Strong selling and negotiation skills, customer relationship and account-building abilities.

Responsibilities

• Sell and promote the company's full range of F&B products to assigned customers.
• Follow daily route plan to ensure market coverage and high levels of customer service.
• Generate customer orders and ensure timely communication and processing.
• Identify opportunities to increase product listings, sales volumes, and distribution.
• Develop new outlets within the territory to expand customer base and market penetration.
• Monitor stock levels and recommend order quantities to minimize out-of-stock situations.
• Achieve targets for product availability, SKU distribution, and sales volume.
• Coordinate merchandising standards, including product positioning and promotional materials.
• Provide feedback on customer requirements, market trends and opportunities.
• Attend training and development programs to improve product knowledge and selling skills.

Skills

Sales experience

Route planning

Negotiation

Customer relationship

Target-driven

Time management

Inventory knowledge

Merchandising

Outlets management

Job description

The Pre-Seller is responsible for maximizing sales volume across an assigned customer base and territory while achieving distribution, availability, merchandising and collection targets.

The role involves developing strong relationships with customers, generating and securing orders, maintaining appropriate stock levels at outlets, minimizing stale and out-of-stock products, and ensuring agreed merchandising and customer service standards are consistently maintained.

The Pre-Seller will also monitor market and competitor activities and provide regular feedback to the Sales Supervisor to identify opportunities for business growth.

Key Responsibilities

• Sell and promote the company's full range of F&B products to assigned customers in line with agreed sales, volume and distribution targets.
• Follow the approved daily route plan and customer call frequency to ensure effective market coverage and high levels of customer service.
• Generate customer orders accurately and ensure orders are communicated and processed in time to meet agreed delivery schedules.
• Develop existing customer accounts by identifying opportunities to increase product listings, sales volumes and distribution.
• Identify and approach potential new outlets within the assigned territory to expand the customer base and increase market penetration.
• Monitor stock levels at customer outlets and recommend appropriate order quantities to minimize out-of-stock situations and product stales/expiries.
• Achieve agreed targets for product availability, SKU distribution, numeric distribution and sales volume.
• Implement company-approved merchandising standards, including product positioning, shelf availability, displays, pricing and promotional materials.
• Coordinate with merchandisers, where applicable, to ensure agreed in-store activities and promotional displays are properly implemented.
• Monitor product freshness and stock rotation at customer outlets and proactively manage inventory to minimise stale or expired products.
• Maintain strong professional relationships with customers and promptly address routine customer concerns or service issues.
• Ensure accounts receivable and customer collections are managed according to agreed credit terms and company procedures.
• Reconcile cheques, cash and credit sales/collections accurately and submit the required documentation within the specified timelines.
• Monitor competitor activities, including pricing, promotions, new products, displays and distribution, and report relevant market intelligence to the Sales Supervisor.
• Provide regular feedback on customer requirements, market trends and potential sales opportunities.
• Participate in daily debriefing sessions with the Sales Supervisor to review sales performance, customer visits, orders, collections and market developments.
• Attend company training and development programs aimed at improving product knowledge, selling skills, professionalism and customer service.
• Comply with all company sales procedures, policies, safety requirements and operating standards.

Qualifications & Experience

• Minimum 3 years of sales experience, preferably within the F&B, FMCG, food distribution or beverage industry.
• Previous experience in Pre-Sales, Merchandiser, Van Sales, Route Sales or General Trade/Traditional Trade would be advantageous.
• Experience managing retail outlets, groceries, supermarkets, convenience stores or similar customer channels is preferred.
• Good understanding of sales targets, distribution, merchandising, stock rotation and customer account management.
• Knowledge of the KSA F&B/FMCG market would be an advantage.
• Basic accounting and cash/credit reconciliation knowledge.
• Strong selling and negotiation skills
• Customer relationship and account-building skills
• Effective communication and interpersonal skills
• Sales and route planning
• Target-driven and results-oriented approach
• Merchandising awareness
• Basic numerical and accounting skills
• Problem-solving and conflict-management skills
• Good market and competitor awareness
• Ability to work independently in a field-sales environment
• Ability to work under pressure and achieve monthly targets
• Strong time-management and organizational skills