Performance Marketing Specialist (Paid Media)

Confidential Careers; Dubai; On-site; AED 180,000 - 260,000; Full time

Job summary

Confidential Careers is seeking a Performance Marketing Specialist to plan, execute, and optimize digital advertising campaigns across Google, LinkedIn, Meta, X, Snapchat, and TikTok. You will manage day-to-day activities, conduct A/B testing, and monitor KPIs to maximize CPA, ROAS, and conversions.

You will collaborate with marketing and creative teams, maintain platform best practices, and deliver regular performance reports with data-driven insights to senior stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• +3 years of proven experience in performance marketing or paid media.
• Proficiency in English is mandatory and experience in agencies or tech-driven industries is a plus.

Responsibilities

• Support planning, execution, optimization, and reporting of digital advertising campaigns on multiple platforms.
• Manage day-to-day activities: ad setup, targeting, keyword research, ad copy, and optimization.
• Analyze results, prepare performance reports, and present findings to drive data-driven decisions.

Skills

Paid campaigns

Analytical mindset

Data-driven

A/B testing

English proficiency

Communication

Cross-functional teamwork

Time management

Creative thinking

Education

Bachelor's degree in Marketing, Business, Data Analytics, or a related field

Tools

GA4

Looker Studio

Power BI

Google Tag Manager

UTMs

Conversion tracking

Job description

The Performance Marketing Specialist will support the planning, execution, optimization, and reporting of digital advertising campaigns across multiple platforms. This role requires hands-on campaign management, strong analytical skills, and close collaboration with marketing and creative teams to drive measurable results.

Digital Advertising Execution

• Assist in developing and implementing digital advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads (Facebook/Instagram), X Ads, Snapchat Ads, and TikTok Ads.
• Execute day-to-day campaign activities including ad setup, audience targeting, keyword research, ad copy creation, and performance optimization.
• Conduct regular A/B testing on creatives, audiences, and bidding strategies to improve campaign efficiency.

Campaign Management

• Manage and monitor active campaigns to ensure performance KPIs are met (CPA, ROAS, CTR, conversions, traffic, etc.).
• Adjust bids, budgets, and targeting based on performance insights and business priorities.
• Ensureproper conversion tracking and campaign hygiene.

Platform Expertise

• Maintain an up-to-date understanding of advertising platform best practices, new features, and optimization techniques.
• Identify opportunities within each platform to improve results and lower acquisition costs.

Performance Analysis & Reporting

• Prepare regular performance reports using Google Data Studio, or internal dashboards and Excel Sheets
• Analyze campaign results to identify trends, insights, and areas for optimization.
• Presentfindings and recommendations to the marketing team to support data-driven decision-making.

Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• +3 years of proven experience in performance marketing or paid media.
• Experience in Agencies, or tech-driven industries is a plus.
• Proficiency in English is mandatory.
• Strong understanding of digital advertising, tracking, and optimization.
• Strong analytical mindset, accuracy, and reporting skills.

Key Skills

• Hands-on experience managing paid campaigns across major digital advertising platforms.
• Strong analytical and numerical skills with a data-driven approach.
• Proficiency in A/B testing and performance optimization.
• Understanding of pixels, UTMs, Google Tag Manager, and conversion tracking mechanisms.
• Experience using analytics/documentation tools such as GA4, Looker Studio, Power BI, or similar.
• Excellent communication skills and ability to work with cross-functional and remote teams.
• High attention to detail, organization, and time management.
• Creative thinking and problem-solving capabilities.
• Ability to work efficiently in a fast-paced environment and manage multiple campaigns simultaneously.