Digital Advertising Specialist

Al Tannan Group; Dubai; On-site; AED 167,000 - 257,000; Full time

Job summary

Al Tannan Group is seeking a results-driven Digital Advertising Specialist to manage and optimize paid campaigns across Meta, Google Ads, Snapchat, TikTok and other digital platforms, while coordinating email marketing and SEO efforts.

You will monitor performance, conduct audience research, implement acquisition and retargeting strategies, and run A/B tests on creatives, landing pages, and campaigns to drive traffic, conversions, and ROAS.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven experience managing paid digital advertising campaigns.
• Hands-on knowledge of Meta Ads Manager and Google Ads; TikTok and Snapchat Ads are a plus.
• Familiarity with email marketing, automation platforms, and SEO tools.
• Strong understanding of performance metrics, conversion tracking, and attribution.
• Analytical, detail-oriented and focused on measurable results.
• Strong communication and collaboration skills.
• Experience in retail or e‑commerce is an advantage.

Responsibilities

• Develop and optimize paid campaigns across Meta, Google Ads, Snapchat, TikTok, and other digital platforms.
• Manage advertising budgets to maximize ROAS and business growth.
• Monitor campaign performance and provide actionable insights.
• Conduct market, competitor, and audience research.
• Implement customer acquisition, retention, and retargeting strategies.
• Perform A/B testing on creatives, audiences, landing pages, and campaign structures.
• Track key metrics including traffic, conversions, CPA, CTR, ROAS and revenue contribution.
• Plan and manage email campaigns, automated customer journeys and newsletters.
• Develop and implement SEO strategies to improve visibility, traffic and rankings.
• Conduct keyword research and optimize website and product content.
• Support product launches, seasonal promotions and brand campaigns.
• Collaborate with Marketing, E-commerce, Product and Retail teams.

Skills

Paid digital advertising

Meta Ads Manager

Google Ads

TikTok Ads

Snapchat Ads

Email marketing

SEO tools

Performance metrics

Analytics

Communication & collaboration

Retail/e‑commerce experience

Education

Bachelor's degree in Marketing, Advertising, Business, or a related field

Job description

We are looking for a results-driven Digital Advertising Specialist to manage and optimize paid advertising email marketing and SEO campaigns across our brands

Key Responsibilities

• Develop and optimize paid campaigns across Meta Google Ads Snapchat TikTok and other digital platforms
• Manage advertising budgets to maximize ROAS and business growth
• Monitor campaign performance and provide actionable insights
• Conduct market competitor and audience research
• Implement customer acquisition retention and retargeting strategies
• Perform A B testing on creatives audiences landing pages and campaign structures
• Track key metrics including traffic conversions CPA CTR ROAS and revenue contribution
• Plan and manage email campaigns automated customer journeys and newsletters
• Develop and implement SEO strategies to improve visibility traffic and rankings
• Conduct keyword research and optimize website and product content
• Support product launches seasonal promotions and brand campaigns
• Collaborate with Marketing E-commerce Product and Retail teams

Requirements

• Bachelor s degree in Marketing, Advertising, Business, or a related field
• Proven experience managing paid digital advertising campaigns
• Hands‑on knowledge of Meta Ads Manager and Google Ads; experience with TikTok and Snapchat Ads is an advantage
• Familiarity with email marketing, automation platforms, and SEO tools
• Strong understanding of performance metrics, conversion tracking, and attribution
• Analytical, detail-oriented, and focused on measurable results
• Strong communication and collaboration skills
• Experience in retail or e‑commerce is an advantage