Manager_ Performance Marketing

Landmark Group; United Arab Emirates; On-site; AED 400,000 - 600,000; Full time

Job summary

Landmark Group is seeking a Senior Digital Marketing professional in the UAE to own paid revenue, drive customer acquisition and improve media efficiency. The role plans and optimizes campaigns across Google, Meta, TikTok and emerging channels, while coordinating with Ecommerce, Brand, CRM and Analytics teams to boost ecommerce growth and store traffic.

Responsibilities include delivering ROAS and CAC targets, building dashboards in GA4/GTM/Looker Studio, and leading agency governance with a

Qualifications

• Experience with paid digital performance channels and KPI ownership.
• Strong analytics, reporting and attribution understanding.

Responsibilities

• Own paid revenue, customer acquisition and media efficiency.
• Deliver KPIs including ROAS, CAC, Conversion Rate and Revenue.
• Plan, execute and optimize Google, Meta, TikTok and emerging paid channels.
• Continuously improve campaign structure, bidding, audiences and creatives.
• Lead media agencies through governance, planning, optimization and reviews.
• Develop executive dashboards and actionable insights using GA4, GTM and reporting platforms.
• Ensure accurate tracking and attribution across digital properties.
• Partner with Ecommerce, Brand, CRM, Merchandising and Analytics teams.
• Support initiatives that drive ecommerce growth and store traffic.
• Lead structured testing across audiences, creatives, landing pages and bidding.
• Identify opportunities using AI, automation and new digital technologies.
• Operate independently with minimal supervision.
• Coach agency partners and contribute to long-term capability of the Digital Marketing team.

Tools

Google Ads

Meta Ads

TikTok Ads

GA4

Google Tag Manager

Looker Studio

Google Merchant Center

Product Feed Management

Meta CAPI

Pixels

Conversion Tracking

Advanced Excel

CRM platforms

CRO

Attribution models

Job description

KEY RESPONSIBILITIES

Commercial Ownership

• Own paid revenue, customer acquisition and media efficiency.
• Deliver agreed KPIs including ROAS, CAC, Conversion Rate and Revenue.

Performance Marketing

• Plan, execute and optimize Google, Meta, TikTok and emerging paid channels.
• Continuously improve campaign structure, bidding, audiences and creatives.

Agency Management

• Lead media agencies through clear governance, planning, optimization and performance reviews.

Analytics & Measurement

• Develop executive dashboards and actionable insights using GA4, GTM and reporting platforms.
• Ensure accurate tracking and attribution across digital properties.

Ecommerce & Omnichannel

• Partner with Ecommerce, Brand, CRM, Merchandising and Analytics teams.
• Support initiatives that drive both ecommerce growth and store traffic.

Experimentation & Innovation

• Lead structured testing across audiences, creatives, landing pages, offers and bidding.
• Identify opportunities using AI, automation and new digital technologies.

Leadership

• Operate independently with minimal supervision.
• Coach agency partners and contribute to the long-term capability of the Digital Marketing team.

MANDATORY TECHNICAL CAPABILITIES

• Google Ads, Meta Ads, TikTok Ads
• GA4, Google Tag Manager, Looker Studio
• Google Merchant Center & Product Feed Management
• Meta CAPI, Pixels and Conversion Tracking
• Advanced Excel and reporting
• Understanding of CRM platforms, CRO and attribution models