Manager - Performance Marketing

Landmark Group; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

HomeBox, part of Landmark Group, seeks a Senior Performance Marketing lead to own paid channels, drive customer acquisition and revenue growth, and achieve media efficiency and strong ROAS across platforms.

You will plan and optimize Google, Meta and TikTok campaigns, implement CT tracking with GA4 and GTM, supervise agency partners, collaborate with ecommerce, brand and analytics teams, and relentlessly test from creatives to bidding to boost ecommerce and store footfall.

Qualifications

• Experience planning and optimizing paid channels (Google, Meta, TikTok).
• Strong analytics, measurement and reporting capabilities.
• Ability to work with agencies and cross-functional teams.

Responsibilities

• Own paid revenue, customer acquisition and media efficiency.
• Deliver KPIs including ROAS, CAC, Conversion Rate and Revenue.
• Plan, execute and optimize campaigns on Google, Meta, TikTok.
• Lead agency governance and performance reviews.
• Develop dashboards and ensure accurate tracking across properties.
• Lead testing across audiences, creatives, landing pages and bidding.

Skills

Paid media

Campaign optimization

Digital analytics

Dashboard reporting

A/B testing

Tools

Google Ads

Meta Ads

TikTok Ads

GA4

GTM

Job description

The role will be responsible for driving customer acquisition, revenue growth, return on media investment and digital efficiency across all paid channels while working closely with agency partners, e-commerce, brand, merchandising and analytics teams for HomeBox

Commercial Ownership

• Own paid revenue, customer acquisition and media efficiency.
• Deliver agreed KPIs including ROAS, CAC, Conversion Rate and Revenue.

Performance Marketing

• Plan, execute and optimize Google, Meta, TikTok and emerging paid channels.
• Continuously improve campaign structure, bidding, audiences and creatives.

Agency Management

• Lead media agencies through clear governance, planning, optimization and performance reviews.

Analytics & Measurement

• Develop executive dashboards and actionable insights using GA4, GTM and reporting platforms.
• Ensure accurate tracking and attribution across digital properties.
• Partner with Ecommerce, Brand, CRM, Merchandising and Analytics teams.
• Support initiatives that drive both ecommerce growth and store traffic.
• Lead structured testing across audiences, creatives, landing pages, offers and bidding.
• Identify opportunities using AI, automation and new digital technologies.

Leadership

• Operate independently with minimal supervision.
• Coach agency partners and contribute to the long-term capability of the Digital Marketing team.

MANDATORY TECHNICAL CAPABILITIES

• Google Ads, Meta Ads, TikTok Ads
• Meta CAPI, Pixels and Conversion Tracking
• Advanced Excel and reporting
• Understanding of CRM platforms, CRO and attribution models