Digital Advertising Specialist

Al Tannan; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Al Tannan is seeking a results-driven Digital Advertising Specialist to manage paid ads across Meta, Google Ads, TikTok and Snapchat, and to coordinate email marketing and SEO efforts. You will optimize campaigns, manage budgets for ROAS, analyze performance, and conduct market and audience research while collaborating with Marketing, E-commerce, Product, and Retail teams.

Experience with analytics, attribution, and A/B testing is essential, and familiarity with automation platforms is a plus.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• Proven experience managing paid digital advertising campaigns.
• Hands-on knowledge of Meta Ads Manager and Google Ads; experience with TikTok and Snapchat Ads is a plus.

Responsibilities

• Develop and optimize paid campaigns across Meta, Google Ads, Snapchat, TikTok, and other digital platforms.
• Manage advertising budgets to maximize ROAS and business growth.
• Monitor campaign performance and provide actionable insights.
• Conduct market, competitor, and audience research.
• Implement customer acquisition, retention, and retargeting strategies.
• Perform A/B testing on creatives, audiences, landing pages, and campaign structures.
• Track key metrics including traffic, conversions, CPA, CTR, ROAS, and revenue contribution.
• Plan and manage email campaigns, automated customer journeys, and newsletters.
• Develop and implement SEO strategies to improve visibility, traffic, and rankings.
• Conduct keyword research and optimize website and product content.
• Support product launches, seasonal promotions, and brand campaigns.
• Collaborate with Marketing, E-commerce, Product, and Retail teams.

Skills

Paid digital advertising

Campaign budgeting

A/B testing

Analytics

Performance marketing

Market research

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Advertising/Business

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Snapchat Ads

Email marketing platforms

SEO tools

Automation platforms

Job description

Job Description

We are looking for a results-driven Digital Advertising Specialist to manage and optimize paid advertising, email marketing, and SEO campaigns across our brands.

Key Responsibilities

• Develop and optimize paid campaigns across Meta, Google Ads, Snapchat, TikTok, and other digital platforms
• Manage advertising budgets to maximize ROAS and business growth
• Monitor campaign performance and provide actionable insights
• Conduct market, competitor, and audience research
• Implement customer acquisition, retention, and retargeting strategies
• Perform A/B testing on creatives, audiences, landing pages, and campaign structures
• Track key metrics, including traffic, conversions, CPA, CTR, ROAS, and revenue contribution
• Plan and manage email campaigns, automated customer journeys, and newsletters
• Develop and implement SEO strategies to improve visibility, traffic, and rankings
• Conduct keyword research and optimize website and product content
• Support product launches, seasonal promotions, and brand campaigns
• Collaborate with Marketing, E-commerce, Product, and Retail teams

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field
• Proven experience managing paid digital advertising campaigns
• Hands-on knowledge of Meta Ads Manager and Google Ads; experience with TikTok and Snapchat Ads is an advantage
• Familiarity with email marketing, automation platforms, and SEO tools
• Strong understanding of performance metrics, conversion tracking, and attribution
• Analytical, detail-oriented, and focused on measurable results
• Strong communication and collaboration skills
• Experience in retail or e-commerce is an advantage