Performance Marketing Manager

Maasq Marketing Management; Dubai; On-site; AED 279,000 - 391,000; Full time

Job summary

MAASQ is seeking a Performance Marketing Manager to own paid media strategy and execution for a client portfolio in Dubai and the GCC. You will manage substantial advertising budgets for luxury and government-sector clients, driving measurable growth across multi-channel campaigns.

You will optimize the complete marketing funnel from awareness to retention, with strong emphasis on ROAS, attribution, GA4, GTM and Looker Studio.

Qualifications

• 4–5 years of hands-on experience in performance marketing or paid media, with substantial experience in the Dubai/GCC market.
• Proven experience managing large advertising budgets for luxury and/or government-sector clients, supported by verifiable campaign results.
• Strong understanding of the full marketing funnel, with experience delivering outcomes beyond lead generation.

Responsibilities

• Develop and execute full-funnel paid media strategies aligned with each client’s objectives.
• Plan, launch and optimise campaigns across Meta, Google, YouTube, TikTok and programmatic DSPs.
• Manage multiple client accounts, budget allocation, pacing, forecasting and performance.
• Define campaign objectives, KPIs and measurement frameworks across awareness, consideration, acquisition and retention.
• Monitor ROAS, CPA, CAC, conversion rates and other metrics relevant to clients’ goals.
• Build dashboards/reports linking campaign performance to business outcomes.

Skills

Meta Ads Manager

Google Ads

TikTok Ads

GA4

Looker Studio

Programmatic DSP

Attribution tracking

Tools

Google Tag Manager

Job description

MAASQ is a boutique luxury marketing company built differently. We believe exceptional work comes from exceptional people, not oversized teams. Revenue-driven and commercially focused, we prioritise quality over volume, outcomes over output, and business impact over activity; delivering strategy, branding, content, social media, and production designed to drive measurable growth. We are building a new kind of marketing company where creativity drives meaningful business outcomes, combining exceptional talent, strategic thinking, technology, and creative execution to build brands people recognise and experiences they remember.

THE ROLE

We’re looking for a Performance Marketing Manager to own paid media strategy and execution across MAASQ’s client portfolio. You should bring strong technical expertise, commercial judgement and proven experience managing substantial advertising budgets for luxury and/or government-sector clients, supported by measurable results.

You’ll develop and manage multi-channel campaigns across the full marketing funnel, from awareness and consideration through to conversion, retention and revenue growth. The role requires someone who understands how audience strategy, creative performance, media investment, tracking and attribution work together to deliver business outcomes beyond lead generation. You should have substantial experience in the Dubai/GCC market and the ability to adapt your approach across sectors such as hospitality, government, B2B, e-commerce and luxury fashion. You’ll work closely with MAASQ’s creative, strategy and project management teams to translate client objectives into effective, accountable campaigns.

NOTE: This job role is not just restricted to generating leads alone, but somebody who understands the full marketing funnel and can generate results accordingly and is super well-versed with the performance of marketing tools.

KEY RESPONSIBILITIES

• Develop and execute full-funnel paid media strategies aligned with each client’s business objectives.
• Plan, launch and optimise campaigns across Meta, Google Search, Performance Max, YouTube, TikTok and programmatic/DSP platforms.
• Manage multiple client accounts, taking ownership of budget allocation, pacing, forecasting and performance.
• Define campaign objectives, KPIs and measurement frameworks across awareness, consideration, acquisition and retention.
• Monitor and improve ROAS, CPA, CAC, conversion rates and other metrics relevant to each client’s commercial goals.
• Build and maintain dashboards and reports that connect campaign performance to measurable business outcomes.
• Apply GCC market knowledge, including audience behaviour, seasonality and the competitive landscape, to campaign planning and optimisation.
• Collaborate with creative and strategy teams to develop effective messaging, campaign assets and structured creative testing plans.
• Run A/B tests across creative, audiences, placements, bidding strategies and landing pages.
• Identify conversion barriers and recommend improvements to landing pages and customer journeys.
• Maintain reliable tracking and attribution through GA4, Google Tag Manager, pixels, conversion APIs and consistent UTM tagging.
• Monitor data quality and troubleshoot tracking issues to support trustworthy reporting.
• Present performance insights, recommendations and next steps directly to clients and internal leadership.
• Manage campaign workflows, deadlines and platform requirements across multiple accounts.
• Stay current with advertising platforms, automation, privacy developments and emerging performance marketing tools.

Requirements

• 4–5 years of hands-on experience in performance marketing or paid media, with substantial experience in the Dubai/GCC market.
• Proven experience managing large advertising budgets for luxury and/or government-sector clients, supported by verifiable campaign results.
• Strong understanding of the full marketing funnel, with experience delivering outcomes beyond lead generation.
• Demonstrated ability to translate business objectives into media strategies, budgets and measurable KPIs.
• Hands-on expertise in Meta Ads Manager, Google Ads and TikTok Ads Manager.
• Practical experience with programmatic advertising and demand-side platforms.
• Strong proficiency in GA4, Google Tag Manager and Looker Studio.
• Working expertise in conversion tracking, pixels, conversion APIs, attribution models and UTM governance.
• Strong analytical skills and a clear understanding of ROAS, CPA, CAC, conversion rates and the distinction between platform-reported returns and business profitability.
• Experience conducting structured experiments and using findings to improve campaign efficiency.
• Ability to manage multiple client accounts and substantial budgets with accuracy and accountability.
• Strong communication and presentation skills, with confidence explaining performance data to clients and leadership.
• Ability to collaborate effectively with creative, strategy and project management teams.
• Strong organisational skills, attention to detail and ownership of results.
• A portfolio or case studies showing real campaigns, budget scale, platforms used and measurable outcomes.
• Meta Ads Manager
• Google Ads: Search, Performance Max and YouTube
• TikTok Ads Manager
• Google Analytics 4 (GA4)
• Looker Studio
• Programmatic advertising/DSP platforms
• Advertising pixels, conversion APIs and attribution tools

Preferred:

• AI-powered marketing and campaign automation tools
• CRM platforms and offline conversion integrations
• Landing page testing and conversion rate optimisation tools

Performance Marketing Skills

The ideal candidate should be confident managing:

• Full-funnel media planning and campaign execution
• Multi-channel budget allocation and pacing
• Luxury and/or government-sector campaigns
• GCC audience research and targeting
• Acquisition, remarketing and retention campaigns
• Creative testing and performance analysis
• Audience and bidding experiments
• Conversion tracking and attribution
• Landing page and conversion rate optimisation
• Commercial reporting and client presentations

Nice to Have

• Previous agency or Marketing-as-a-Service experience.
• Experience using AI-powered workflows and automation to improve campaign management, analysis or reporting.