Paid Ads Management: Digital Media - EcommercePerformance Marketing Specialist (Meta + Google) for DTC Ecommerce Brand Based Preferred

Innovio; Dubai; On-site; AED 167,000 - 257,000; Full time

Job summary

Innovio, a UAE-based direct-to-consumer brand selling ergonomic laptop stands, is seeking a long-term, full-time Performance Marketing Executive to own paid acquisition end-to-end across Meta and Google, manage budgets for UAE, KSA, and US, and drive ROAS and margins.

You will craft creative briefs for UGC creators, lead GCC market launches with localized messaging, track unit economics, ensure accurate tracking, and share weekly insights.

Qualifications

• 3+ years in performance marketing for ecommerce/DTC brands, ideally Shopify.
• Proven track record of profitable ROAS with real examples.
• Strong hands-on experience in Meta Ads Manager and Google Ads.
• Experience writing creative briefs and working with UGC creators and editors.
• Highly analytical and comfortable with Shopify analytics, GA4, and spreadsheets.
• Solid understanding of margins, CAC, AOV, and how they connect to ROAS.
• Proactive: you flag problems early and come with solutions.
• Strong communicator who works well in a small, fast-moving team.

Responsibilities

• Plan, launch, and optimise campaigns on Meta and Google with ROAS and margin as the north star
• Manage budgets across UAE, KSA, and US and make data-backed calls on scaling
• Lead GCC market launches with localised targeting and testing plans
• Write clear creative briefs for UGC creators, freelancers, and AI tools, and keep a weekly pipeline of fresh creative
• Run structured creative testing and turn results into briefs
• Work with the team on bundles, offers, and landing pages to improve AOV and conversion
• Track unit economics by product and market
• Keep Meta Pixel, Conversions API, and Google tracking accurate
• Share weekly performance updates with insights and next steps
• Support marketplace advertising as we expand onto Noon

Skills

Performance marketing

ROAS optimization

Creative briefs

Analytical mindset

Budget management

Multichannel advertising

Communication

Shopify analytics

GA4

Spreadsheets

Tools

Meta Ads Manager

Google Ads

GA4

Shopify

Job description

Description:

About Innovio

Innovio makes ergonomic laptop stands and workspace gear for people who work on the go. We're a lean DTC brand on Shopify selling across the UAE and US, with Saudi Arabia and the wider GCC next on our roadmap.

The Role

We're looking for a long-term, full-time Performance Marketing Executive to own our paid acquisition end to end: strategy, execution, creative direction, and reporting. This isn't a "run the ads and send a report" role. You'll be close to the numbers, the product, and the creative, and you'll know exactly why performance moved and what to do next.

UAE-based candidates are strongly preferred, as the UAE is our lead market and KSA is next.

We value consistency. We want someone who builds stable, well-structured accounts, respects the learning phase, and makes deliberate changes rather than constant restarts.

What you'll do

• Plan, launch, and optimise campaigns on Meta and Google (Search, Shopping, PMax, YouTube) with ROAS and margin as the north star
• Manage budgets across UAE, KSA, and US and make clear, data-backed calls on where to scale and where to pull back
• Lead new GCC market launches with localised targeting, messaging, and testing plans
• Write clear creative briefs for UGC creators, freelancers, and AI tools, and keep a steady weekly pipeline of fresh creative
• Run structured creative testing (hooks, angles, formats, offers) and turn results into the next round of briefs
• Work with the team on bundles, offers, and landing pages to improve AOV and conversion
• Track unit economics by product and market
• Keep Meta Pixel, Conversions API, and Google tracking accurate
• Share weekly performance updates with insights and next steps
• Support marketplace advertising as we expand onto Noon

What we're looking for

• 3+ years in performance marketing for ecommerce/DTC brands, ideally Shopify
• A proven track record of profitable ROAS, with real examples
• Strong hands-on experience in Meta Ads Manager and Google Ads
• Experience writing creative briefs and working with UGC creators and editors
• Highly analytical and comfortable with Shopify analytics, GA4, and spreadsheets
• Solid understanding of margins, CAC, AOV, and how they connect to ROAS
• Proactive: you flag problems early and come with solutions
• Strong communicator who works well in a small, fast-moving team

Nice to have

• Experience running ads in the US, UAE and Saudi Arabia
• Marketplace ads experience (Noon, Amazon)
• Background in ecommerce and tech accessories or consumer electronics