Multi-Brand Performance Marketing Specialist

Tanseeq Investment Group; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Tanseeq Investment Group is expanding its centralized digital team and seeks a numbers-driven Performance Marketing Specialist to engineer, scale, and optimize paid media funnels across diverse brand landscapes.

You will own end-to-end performance frameworks for B2C e-commerce and B2B lead campaigns, manage substantial monthly ad spends, and continuously test assets to lower CAC while maximizing ROAS.

Qualifications

• 2 to 4 years of hands-on media buying or performance marketing experience.
• Strong analytical mindset with ability to interpret data and optimize campaigns.
• Experience across multi-brand or in-house corporate environments is preferred.
• Proven ability to scale campaigns while controlling CAC and maximizing ROAS.
• Portfolio of past media-buying strategies or case studies is advantageous.

Responsibilities

• Plan, deploy, and scale paid media campaigns across multiple channels.
• Monitor budgets, bids, and pacing to align with ROAS targets.
• Set up attribution in GA4 and GTM; integrate with CAPI where applicable.
• Design and run A/B tests on creatives, landing pages, and audiences.
• Collaborate with design and copy teams to optimize assets based on data.
• Prepare weekly/monthly dashboards showing ROAS, CPA, MER, and trends.

Skills

Campaign deployment

Budget management

Conversion optimization

A/B testing

Cross-functional collaboration

Data reporting

Analytical thinking

E-commerce literacy

Tools

GA4

Google Tag Manager

Meta Ads Manager

Google Ads

Shopify

Job description

Tanseeq Investment Group is expanding its centralized digital team and seeks a numbers-driven Performance Marketing Specialist to engineer, scale, and optimize paid media funnels across diverse brand landscapes.

You will own end-to-end performance frameworks for B2C e-commerce and B2B lead campaigns, manage substantial monthly ad spends, and continuously test assets to lower CAC while maximizing ROAS.