Performance Marketing Specialist

Homelves; Dubai; On-site; AED 201,000 - 312,000; Full time

Job summary

Homelves is seeking a results-driven performance marketer in the UAE to manage paid campaigns across Meta, Google, Shopping, PMax, and TikTok. You will monitor performance daily, optimize bids, and coordinate with the creative team to refresh ad assets.

Applicants should have 2–3 years in e-commerce performance marketing with UAE market experience and hands-on experience in Meta Ads Manager and Google Ads. On-site full-time in the UAE is required.

Qualifications

• 2–3 years minimum in e-commerce performance marketing, with UAE market experience — non-negotiable
• Hands-on expertise in Meta Ads Manager and Google Ads (Shopify experience a strong plus) (Bonus if you can also run TikTok and Snapchat ads)
• Comfortable with GA4, pixel/conversion tracking, and UTM discipline
• Based in the UAE, able to work full-time on-site

Responsibilities

• Execute and manage paid campaigns across Meta, Google, Shopping, PMax, and TikTok.
• Monitor daily performance and flag gaps, underperforming ads, and wasted spend.
• Fix on-platform issues, pause/scale ad sets, adjust bids, and refresh creative rotation.
• Run A/B tests on ad creative, copy and audiences.
• Collaborate with the creative team to brief and iterate on ad assets.
• Report weekly performance with clear diagnosis of what’s working and why.
• Flag seasonal opportunities (Ramadan, White Friday, EOSS) to the Marketing Manager

Skills

Meta Ads Manager

Google Ads

TikTok Ads

GA4

Pixel/Conversion tracking

UTM discipline

On-site UAE experience

Tools

Shopify

Job description

Execute and manage paid campaigns across Meta Google Search Shopping PMax and TikTok Monitor daily performance and flag gaps underperforming ads audience fatigue tracking issues wasted spend Fix on-platform issues directly pause scale ad sets adjust bids refresh creative rotation fix tracking Run A B tests on ad creative copy and audiences Work with the creative team to brief and iterate on ad assets Report performance weekly with clear diagnosis of what s working not and why Flag seasonal opportunities Ramadan White Friday EOSS to the Marketing Manager

• 2–3 years minimum in e-commerce performance marketing, with UAE market experience — non-negotiable
• Hands-on expertise in Meta Ads Manager and Google Ads (Shopify experience a strong plus) (Bonus if you can also run TikTok and Snapchat ads)
• Comfortable with GA4, pixel/conversion tracking, and UTM discipline
• Based in the UAE, able to work full-time on-site