Senior Marketing Manager - Used Car Growth

AlFuttaim; Dubai; On-site; AED 335,000 - 502,000; Full time

Job summary

Al-Futtaim is seeking a Senior Marketing Manager for Used Car Growth in Dubai. The role focuses on customer acquisition, demand generation, digital conversion, and channel expansion across Automall, with responsibility for performance media, CRM, partnerships, and lifecycle campaigns.

The ideal candidate has 10+ years in marketing, preferably in automotive or high-volume consumer sectors, and a proven ability to drive leads, vehicle sales, and revenue growth in the UAE.

Qualifications

• Bachelor's degree in Marketing, Business, or a related discipline.
• Minimum 10 years of relevant marketing experience, including performance marketing and CRM.
• Experience in automotive, used cars, or high-volume consumer sectors preferred.

Responsibilities

• Define annual marketing strategy aligned with sales targets and inventory priorities.
• Create an integrated campaign calendar across digital, CRM, marketplace, and offline channels.
• Lead performance marketing across paid search, paid social, display, and retargeting.
• Improve cost per lead, cost per acquisition, conversion rate, and media ROI.
• Coordinate with Sales and Operations to ensure offers, pricing, and showroom execution align.

Skills

Automotive marketing strategy

Used-car marketing

Performance marketing

Customer acquisition

Demand generation

Paid search

Paid social

Display advertising

Retargeting

CRM strategy

Customer segmentation

Lifecycle marketing

Education

Bachelor's degree in Marketing

Tools

CRM software

Analytics platforms

Job description

Senior Marketing Manager - Used Car Growth Job Snapshot Role: Senior Marketing Manager - Used Car Growth Location: Dubai, United Arab Emirates Industry: Automotive Function: Marketing Management Experience: Minimum 10 years Job Type: Full-time Position Overview Senior Marketing Manager - Used Car Growth in Dubai, United Arab Emirates is a senior Automotive opportunity focused on customer acquisition, demand generation, digital conversion, brand development, and channel expansion for Automall. Al-Futtaim is hiring a commercially driven marketing leader who can connect performance media, CRM, partnerships, customer lifecycle activity, and campaign strategy with measurable leads, vehicle sales, stock movement, and revenue growth.

Job Details

Country: United Arab Emirates

City: Dubai

Industry: Automotive

Function: Marketing Management

Salary: 30000-45000 Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.

Gender: Any

Candidate Nationality: Any

Job Type: Full-time

Role Context

The Senior Marketing Manager will lead Automall 's transition from a traditional used-car retail operation into a wider customer acquisition and mobility ecosystem. The role will shape how the business attracts, converts, retains, and re-engages customers across digital platforms, physical showrooms, referral channels, partnerships, exports, and insurance-linked opportunities. Strong execution will help improve lead quality, marketing efficiency, customer trust, vehicle turnover, and commercial performance across the UAE.

Key Responsibilities

• Define the annual Automall marketing strategy in line with sales targets, inventory priorities, customer acquisition goals, and new business channels.
• Build an integrated campaign calendar covering digital, CRM, marketplace, social media, partnerships, content, and offline activity.
• Lead performance marketing across paid search, paid social, display, retargeting, automotive marketplaces, and other acquisition platforms.
• Improve cost per lead, cost per acquisition, conversion rate, return on media spend, and qualified enquiry volume.
• Translate used-car stock priorities into targeted campaigns that support faster movement of selected vehicles.
• Strengthen Automall 's positioning as a trusted used-car destination through clear messaging, brand campaigns, content, offers, and customer education.
• Develop acquisition plans for non-GCC vehicles, Japanese imports, export customers, and other emerging used-car segments.
• Create marketing support for driving school partnerships, referral programmes, insurance-related opportunities, affinity groups, and corporate channels.
• Partner with CRM and Digital teams to design customer journeys covering enquiry follow-up, lead nurturing, referrals, repeat engagement, and post-purchase communication.
• Segment customer audiences using behavioural, transactional, demographic, and campaign data.
• Improve lead-routing processes so enquiries reach the correct showroom, salesperson, or support team without unnecessary delay.
• Work with Sales and Operations to ensure campaign offers, vehicle availability, pricing, and showroom execution remain aligned.
• Coordinate with Buying and Pricing teams to connect marketing activity with stock age, margin, demand, and market conditions.
• Manage creative agencies, media partners, production suppliers, and other external service providers.
• Review agency proposals critically and ensure deliverables meet agreed commercial, brand, and performance standards.
• Control marketing budgets and allocate spending according to channel effectiveness and business priorities.
• Prepare regular reports linking marketing investment to website traffic, enquiries, appointments, showroom visits, conversions, sales, and margin contribution.
• Use campaign data to identify underperforming channels and implement timely optimization measures.
• Test audience segments, creative formats, landing pages, offers, media placements, and customer journeys.
• Collaborate with Finance to evaluate campaign profitability, commercial impact, and budget utilization.
• Coordinate with Legal and relevant stakeholders on campaign terms, partnership arrangements, and customer communication requirements.
• Present marketing plans, results, risks, and recommendations to senior business leaders.
• Monitor UAE automotive trends, used-car demand, marketplace behaviour, competitor campaigns, and evolving customer expectations.
• Maintain consistent brand standards across paid media, social channels, marketplaces, showrooms, partnerships, and CRM communications.
• Lead the marketing agenda with clear ownership, timely execution, and strong accountability for measurable business outcomes.

Ideal Profile

The preferred candidate holds a degree in Marketing, Business, Commerce, Digital Marketing, Communications, or a related discipline. Applicants should have at least 10 years of relevant marketing experience, including substantial responsibility for performance marketing, customer acquisition, campaign strategy, CRM engagement, or commercial growth. Experience in automotive, used cars, retail, digital marketplaces, e-commerce, financial services, or another high-volume consumer sector will be strongly valued. Practical knowledge of the UAE automotive market, paid media environment, customer buying behaviour, and online vehicle platforms will provide an advantage. The role requires a leader who can balance long-term brand development with disciplined performance management. Candidates should understand lead funnels, media return, customer segmentation, lifecycle marketing, conversion optimization, agency management, and commercial reporting. Strong stakeholder influence is essential because the position works across Sales, Buying, Pricing, Operations, Digital, CRM, Finance, Legal, insurance partners, referral programmes, and external agencies. Excellent written communication, presentation ability, analytical judgment, and commercial awareness are required.

Skills Set

• Automotive marketing strategy
• Used-car marketing
• Performance marketing
• Customer acquisition
• Demand generation
• Paid search
• Paid social
• Display advertising
• Retargeting
• Automotive marketplaces
• Campaign planning
• Marketing budget management
• Cost per lead optimization
• Cost per acquisition
• Media return analysis
• Conversion rate optimization
• Lead funnel management
• CRM strategy
• Customer segmentation
• Lifecycle marketing
• Lead nurturing
• Referral marketing
• Partnership marketing
• Export customer acquisition
• Non-GCC vehicle marketing
• Japanese import marketing
• Brand positioning
• Content strategy
• Creative development
• Agency management
• Digital analytics
• Campaign reporting
• Customer journey design
• Landing page optimization
• A-B testing
• Stock movement campaigns
• Sales and marketing alignment
• Commercial performance analysis
• Stakeholder management
• Executive presentations

Why Join Us

This opportunity provides direct influence over the growth of Automall within Al-Futtaim 's established Automotive network. The role offers ownership of a broad marketing agenda covering digital acquisition, customer lifecycle engagement, brand development, strategic partnerships, referrals, export activity, and emerging used-car channels. The UAE used-car market continues to evolve through digital platforms, changing customer expectations, broader vehicle sourcing, and new ownership models. A senior marketer who can connect data, media, customer insight, and commercial priorities will have the opportunity to shape a growing business while developing further leadership experience across automotive retail and digital mobility.

About the Company

Al-Futtaim is a diversified privately held regional business headquartered in Dubai, United Arab Emirates. Its operations span automotive, financial services, real estate, retail, and healthcare across more than 20 countries. Through Al-Futtaim Automotive, the group manages vehicle distribution, manufacturing, leasing, aftersales, used-car retail, electric mobility, and customer-focused automotive services across the Middle East, Asia, and Africa.