Performance Senior Manager

Assembly Global; Dubai; On-site; AED 360,000 - 600,000; Full time

Job summary

Assembly Global in Dubai is seeking a senior performance marketing leader to own client relationships and drive multi-channel strategies across Google Ads, META, TikTok, Snapchat and LinkedIn. You will manage KPIs, budgets, forecasts and deliver strategic plans to clients.

You will lead meetings, identify growth opportunities, translate data into business insights, and mentor a high-performing team to consistently raise the quality of client outcomes in a fast-paced environment.

Qualifications

• Strong client servicing and stakeholder management skills.
• Strategic thinker who connects media performance with broader business objectives.
• Strong commercial and numerical acumen with the ability to own the numbers.
• Confident presenter with strong storytelling skills.
• Ability to operate effectively with senior client stakeholders.
• Strong leadership and people-management capabilities.
• Organised with the ability to manage multiple workstreams.
• Resilient in a high-pressure, fast-paced environment.
• Demonstrated ability to take ownership, make decisions and drive accountability within a team.
• Experience mentoring performance marketing teams.

Responsibilities

• Own day-to-day client relationships, acting as the primary point of contact for performance marketing mandates.
• Understand client objectives and translate them into integrated digital media strategies.
• Lead strategic planning across Google Ads, META, TikTok, Snapchat and LinkedIn.
• Own campaign KPIs, budgets, forecasts and overall account performance.
• Develop and present media strategies, plans, recommendations and reviews to clients.
• Lead client meetings and identify growth opportunities for accounts.
• Analyse campaign performance to identify drivers, risks and opportunities.
• Challenge approaches and develop data-led recommendations on audiences, channels, budgets, bidding, creatives and measurement.
• Translate performance data into insights and actionable client recommendations.
• Own forecasting, budget pacing and delivery against targets.
• Collaborate with platform partners and internal teams to unlock growth opportunities.
• Oversee campaign execution and optimization by the team, ensuring quality.
• Build, manage and mentor a team of performance marketing professionals.
• Set clear priorities, ownership structures and quality standards.
• Review outputs and provide strategic direction on optimization and performance.
• Identify opportunities for account growth, new capabilities and incremental business.

Skills

Client management

Strategic thinking

Stakeholder management

Leadership

Presentation skills

Data analysis

Forecasting

Multi-channel marketing

Mentoring

Tools

Google Ads Editor

GA4

AppsFlyer/MMP

Excel/Google Sheets

PowerPoint

Job description

• Own day-to-day client relationships, acting as the primary point of contact for performance marketing mandates.
• Understand client business objectives and translate them into integrated digital media and performance marketing strategies.
• Lead strategic planning across Google Ads, META, TikTok, Snapchat and LinkedIn.
• Own campaign KPIs, budgets, forecasts and overall account performance.
• Develop and present media strategies, annual/quarterly plans, campaign recommendations and performance reviews to clients.
• Lead client meetings and proactively identify opportunities to grow the account and improve business outcomes.
• Analyse campaign and business performance to identify key drivers, risks and opportunities.
• Challenge existing approaches and develop data-led recommendations around audiences, channels, budgets, bidding, creatives, funnel strategy and measurement.
• Translate complex performance data into clear business insights and actionable recommendations for senior stakeholders.
• Own forecasting, performance projections, budget pacing and delivery against agreed targets.
• Work closely with platform partners and internal specialist teams to unlock growth opportunities.
• Oversee campaign execution and optimization performed by the team, ensuring strong operational and strategic quality.
• Build, manage and mentor a team of performance marketing professionals.
• Establish clear team priorities, ownership structures and quality standards.
• Review team outputs and provide strategic direction on optimization and performance.
• Identify opportunities for account growth, new capabilities and incremental business.

Mandatory Platform Experience

Strong working knowledge and strategic experience across:

• Google Ads
• META Ads Manager
• TikTok Ads Manager
• Snapchat Ads Manager
• LinkedIn Campaign Manager

The candidate should be able to strategically evaluate channel roles and performance, rather than only execute campaigns.

Mandatory Tools & Technical Skills

• Google Ads Editor
• GA4
• AppsFlyer or equivalent Mobile Measurement Partner (MMP)
• Microsoft Excel / Google Sheets – strong analytical and modelling capabilities
• Microsoft PowerPoint – strong presentation and storytelling skills, with the ability to build client-ready strategic decks

Preferred Experience

• Experience managing Finance, Banking, BFSI, Fintech or Credit Card clients.
• Experience managing large media budgets and complex multi-channel campaigns.
• Experience working with UAE / GCC-based brands and understanding of the regional digital ecosystem.
• Strong experience in client-facing / account management roles.
• Previous experience owning significant client relationships and presenting to senior client stakeholders.
• Experience managing and mentoring performance marketing teams.
• Strong understanding of full-funnel performance marketing, including awareness, consideration, acquisition and conversion.
• Experience with app acquisition, lead generation, account opening, transactions or other business-outcome-led campaigns.
• Experience with attribution, measurement frameworks and performance forecasting.
• Agency experience with multiple clients and complex stakeholder environments.

Candidate Profile

• Strong client servicing and stakeholder management skills.
• Strategic thinker who can connect media performance with broader business objectives.
• Strong commercial and numerical acumen with the ability to own the numbers.
• Confident presenter with strong communication and storytelling skills.
• Ability to operate effectively with senior client stakeholders.
• Strong leadership and people-management capabilities.
• Comfortable challenging clients and internal teams when required, while maintaining strong relationships.
• Highly organised with the ability to manage multiple workstreams simultaneously.
• Resilient and comfortable operating in a high-pressure, fast-paced environment.
• Demonstrated ability to take ownership, make decisions and drive accountability within a team.
• Strong problem-solving mindset with a focus on business impact rather than platform metrics alone.