Digital Marketing Manager

PureHealth; Abu Dhabi Emirate; On-site; AED 180,000 - 300,000; Full time

Job summary

PureHealth is seeking a Digital Marketing Manager to drive performance across paid channels, with a focus on data-led acquisition and ROI optimization. The role requires hands-on experience with Google Ads, Google Analytics, GTM and multi-channel campaigns, including search, social and programmatic.

Candidates from performance marketing or agency backgrounds are encouraged to apply. The role emphasizes optimizing the entire funnel, delivering measurable KPIs, and managing agencies while

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 8+ years of digital marketing experience with performance marketing and analytics.
• Experience in performance marketing, media, or digital agency preferred.
• Experience with Google Tag Manager, pixels, events and tracking frameworks.
• Strong understanding of attribution, conversion tracking and marketing funnels.
• Google Ads, Google Analytics and/or Meta certifications preferred.

Responsibilities

• Develop and execute performance marketing strategies across Google, Meta and other paid channels.
• Manage and optimize paid search, paid social, display, programmatic and retargeting campaigns.
• Optimize the end-to-end conversion funnel and improve acquisition efficiency and funnel performance.
• Monitor ROAS, ROI, CPA, CPL, CPC, CTR and CAC metrics.
• Analyze data to identify trends and optimization opportunities.
• Manage budgets and allocate spend based on performance.
• Develop dashboards and reporting to show marketing impact.
• Lead A/B testing across audiences, creatives and landing pages.
• Maintain governance, tracking, naming conventions and documentation.
• Support tracking implementation including GA, GTM, conversions and attribution.
• Translate business objectives into measurable KPIs and insights for management.
• Manage external agencies and ensure campaigns meet KPIs and budgets.
• Evaluate new channels and technologies for efficient customer acquisition.

Skills

Performance marketing

Data analytics

Campaign optimization

Google Ads

Google Analytics

A/B testing

Education

Bachelor’s degree in Marketing or related field

Tools

Google Tag Manager

Pixels & events

Attribution modeling

Job description

The Digital Marketing Manager will be responsible for driving and optimizing digital marketing performance across paid channels, with a strong focus on performance marketing, data analytics, campaign optimization, customer acquisition and ROI.

The role requires a hands-on understanding of digital advertising platforms and the ability to translate campaign and customer data into actionable insights. Candidates coming from a performance marketing or digital media agency environment would be particularly relevant.

Key Responsibilities

• Develop and execute performance marketing strategies across Google, Meta and other relevant paid digital channels.
• Manage and optimize paid search, paid social, display, programmatic and retargeting campaigns.
• Manage and optimise the end-to-end conversion funnel, identifying drop-offs across the customer journey and implementing data-led interventions to improve conversion, acquisition efficiency and overall funnel performance.
• Monitor campaign performance across key metrics including ROAS, ROI, CPA, CPL, CPC, CTR, conversion rates and customer acquisition costs.
• Analyze campaign, audience and conversion data to identify performance trends and optimization opportunities.
• Manage campaign budgets and continuously optimize allocation based on channel and campaign performance.
• Develop and maintain performance dashboards and reporting frameworks to provide visibility on marketing effectiveness and business impact.
• Lead A/B testing and experimentation across audiences, creatives, landing pages and campaign strategies.
• Maintain platform and campaign governance, ensuring account structures, naming conventions, tracking, audience management and campaign documentation follow agreed standards.
• Support tracking and measurement implementation, including but not limited to Google Analytics, Google Tag Manager, conversion tracking and attribution.
• Translate business objectives into measurable digital marketing KPIs and provide regular performance insights to management.
• Manage external digital/performance marketing agencies and ensure campaigns are delivered against agreed KPIs and budgets.
• Evaluate and test emerging performance channels, platforms and technologies to identify new opportunities for efficient customer acquisition.

Experience & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 8+ years of digital marketing experience, with significant experience in performance marketing and digital analytics.
• Experience within a performance marketing, media or digital agency is preferred.
• Experience with Google Tag Manager, pixels, events and campaign tracking frameworks.
• Good understanding of attribution, conversion tracking and marketing funnels.
• Google Ads, Google Analytics and/or Meta certifications preferred.

About PureHealth:

PureHealth is the UAE’s largest integrated healthcare platform, committed to revolutionizing the nation’s healthcare ecosystem and advancing the future of health through innovation, technology, and world-class care delivery

Why Join Us?

At PureHealth, you’ll be part of a transformational journey to redefine healthcare through technology and human-centered innovation. We empower our teams to create impact, challenge boundaries, and lead change. Working with us means contributing to a purpose driven mission—advancing the future of health—while growing your career in one of the UAE’s most dynamic, fast-evolving organizations.