Performance Director

Valerie Group; Abu Dhabi; On-site; AED 480,000 - 720,000; Full time

Job summary

Valerie Group is seeking a Performance Director (Paid Media) to lead strategy and execution across its ecommerce brands, owning the media budget and growth initiatives. You will collaborate with Creative, Analytics, Product, AI, Finance and Brand teams to optimize acquisition through experimentation and strong data-driven decisions.

The role blends strategic leadership with hands‑on optimization, driving profitable scale across Meta, Google, TikTok, Amazon and other channels to build a scalable

Qualifications

• 8+ years in performance marketing, with 4+ years leading paid media teams.
• Experience managing large budgets across Meta, Google, TikTok, Amazon or other ecommerce channels.
• Deep understanding of Google Ads (Search, Shopping, Performance Max, YouTube).
• Experience with TikTok Ads and creative strategies.
• Strong ecommerce growth metrics knowledge (ROAS, CAC, MER, LTV).
• Experience with attribution, GA4, GTM, Conversion API, server‑side tracking.
• Proven experience scaling ecommerce brands via experimentation.
• Excellent leadership and stakeholder management.
• Ability to work with Creative, Analytics, Product, Finance, Brand teams.
• Ability to lead strategically and operationally.

Responsibilities

• Lead paid media strategy and execution across multiple channels.
• Own overall media budget and performance.
• Build and lead buying team.
• Collaborate with Creative, Analytics, Product, AI, Finance, Brand.
• Scale brands profitably through experimentation and data‑driven decisions.

Skills

Performance marketing

Budget management

Team leadership

Data-driven decisions

Paid media strategy

Cross-channel advertising

Analytical thinking

Stakeholder management

Experimentation mindset

Communication to leadership

Tools

GA4

Google Tag Manager

Conversion API

Looker Studio

Automation workflows

AI‑driven optimization

Job description

About this Role

We’re looking for a Performance Director (Paid Media) to lead paid media strategy and execution across Valerie’s portfolio of ecommerce brands. You’ll own the overall media budget, performance strategy, and buying team across Meta, Google, TikTok, Amazon, and emerging acquisition channels, ensuring every dollar spent contributes to profitable growth.

You’ll work closely with Creative, Analytics, Product, AI, Finance, and Brand teams to continuously improve acquisition performance through experimentation, better decision‑making, and world‑class execution. Success in this role isn’t measured by how many campaigns are launched or reports are shared; it’s measured by how consistently our brands scale profitably, how quickly winning ideas are identified, and how effectively the team turns performance insights into business growth.

You could be a great fit if…

• You naturally balance strategic leadership with being hands‑on in ad accounts when the business needs it.

• You enjoy making commercial decisions backed by data, balancing growth, profitability, and long‑term brand success.

• You know how Meta, Google, TikTok, Amazon, and other acquisition channels work together to build a scalable growth engine.

• You thrive in fast‑moving environments where testing, learning, and adapting happen every day.

• You enjoy building high‑performing teams, coaching buyers, and creating a culture of accountability and continuous improvement.

• You proactively identify opportunities, spot performance risks early, and solve problems before they become blockers.

• You can confidently communicate complex performance insights to founders and leadership in a simple, actionable way.

• You enjoy building systems, frameworks, and processes that help multiple brands grow faster rather than simply managing campaigns.

Requirements

• 8+ years of experience in performance marketing, including at least 4 years leading or managing paid media teams.

• Strong experience managing large paid media budgets across Meta, Google, TikTok, Amazon, or other ecommerce acquisition channels.

• Deep understanding of Google Ads, including Search, Shopping, Performance Max, and YouTube.

• Experience working with TikTok Ads and performance‑driven creative strategies.

• Strong understanding of ecommerce growth metrics including ROAS, CAC, MER, LTV, contribution margin, and profitability.

• Experience with attribution, GA4, Google Tag Manager, Conversion API, server‑side tracking, and measurement frameworks.

• Proven experience scaling ecommerce or DTC brands through structured experimentation and performance marketing.

• Excellent leadership, communication, and stakeholder management skills.

• Comfortable working closely with Creative, Analytics, Product, AI, Finance, and Brand teams.

• Ability to lead both strategically and operationally, making high‑level decisions while remaining close to campaign performance.

Bonus Points

• Experience scaling multiple ecommerce brands across different international markets.

• Experience with Amazon Ads or marketplace advertising.

• Experience building experimentation frameworks across creative, landing pages, bidding strategies, and audience testing.

• Familiarity with Looker Studio, automation workflows, AI‑driven optimisation, or advanced reporting systems.

• Experience working within founder‑led startups or high‑growth businesses.

• Experience building playbooks and operating systems that improve performance across multiple teams.

You probably shouldn’t apply if…

• You prefer managing people without staying close to campaign performance and data.

• You see paid media as campaign execution rather than a commercial growth function.

• You rely on others to identify problems instead of proactively finding opportunities and risks.

• You’re uncomfortable making decisions based on experimentation, testing, and changing priorities.

• You prefer highly structured environments where growth strategies rarely evolve.

• You’re uncomfortable owning business outcomes, advertising budgets, and team performance simultaneously.

Our Hiring Process

We want interviews to be valuable for both sides. Throughout the process, you’ll meet the people you’ll work with, learn more about the role, and get a chance to understand how we think and operate.

Our process typically includes:

• Introductory conversation with our Talent team < > 30 mins

• Hiring Manager interview < > 30-45 mins

• Role‑specific assessment or practical exercise (where applicable)

• Cross‑functional or stakeholder interviews < > 30-45 mins

• Final conversation with leadership < > 30-45 mins

We’ll always let you know what to expect before each stage.

What You Can Expect

• Meaningful work with visible impact

• High ownership from day one

• Collaboration with experienced founders, operators, and specialists

• A team that values curiosity, initiative, and continuous improvement

• Competitive compensation and the tools you need to do your best work

• Opportunities to grow as Valerie grows

Valerie is committed to building an inclusive workplace where people from different backgrounds, experiences, and perspectives can thrive. We hire based on skills, potential, and the ability to contribute to our team.