Head of Video Editors (mfd) DTC E-Commerce

GETHR; Dubai; On-site; AED 334,800 - 513,360; Full time

Benefits offered by this job

Visa sponsorship for Dubai

Office: Dubai Business Bay

Long-term opportunity inside a fast-e<

Performance-linked growth opportunity

Direct access to founder and team

Job summary

GETHR, a fast-growing founder-led DTC ecommerce brand based in Dubai, is hiring a Senior Creative Lead to own the creative function for scaling performance campaigns across international markets.

You will manage a team of 45 video editors, develop ad concepts, and collaborate with media buying to drive CPA/ROAS. We value ownership, speed, and long-term team growth. You will build systems to scale the creative team and stay ahead of trends in Meta/TikTok.

Qualifications

• 13+ years of experience producing directing or strategizing performance video ads for DTC ecommerce brands.
• Strong understanding of Facebook/Instagram/TikTok and ideally Pinterest creative.
• Experience managing briefing or reviewing video editors, even informally.
• Proven track record of ads that performed at scale with CPA/ROAS metrics.
• Hands-on skills in Premiere, After Effects and CapCut.
• Fluent, clear and strong English communication.

Responsibilities

• Lead a team of 45 video editors, briefing, reviewing, and providing feedback.
• Own the weekly creative testing pipeline across Meta and TikTok.
• Develop ad concepts and clear briefs editors can execute.
• Collaborate with media buying to interpret performance data and decide scaling.
• Stay hands-on for urgent tests and revisions.
• Track and report on creative performance metrics (hook rate, CTR, ROAS).
• Build systems and workflows to enable scale of the creative team.

Skills

Team leadership

Video ads strategy

Performance marketing

Adobe Premiere

After Effects

CapCut

English communication

DTC ecommerce

Creative testing

Tools

Adobe Premiere Pro

After Effects

CapCut

Job description

Full-time Dubai-based Reports to CEO & Head of Operations

We are hiring for a fast-growing founder-led DTC ecommerce company focused on building scaling and operating high-growth physical-product brands internationally.

The company specializes in performance-driven ecommerce with a strong focus on acquisition creative retention and operational excellence. The team moves fast values ownership and is building a high-performance team in Dubai while collaborating with remote talent across the world.

The founder has scaled a profitable DTC business to $5M in monthly revenue and is now building the next stage of the company with a strong focus on creative performance systems and long-term team growth.

Tasks

Your Responsibilities

• Manage a team of 45 video editors: brief them review their work set quality standards manage workload give regular feedback and help them improve
• Own the weekly creative testing pipeline across Meta and TikTok including concepts hooks angles formats and iterations
• Develop ad concepts and write clear creative briefs that editors can execute without unnecessary back-and-forth
• Work directly with the media buying team to read performance data and decide what to scale iterate or kill
• Stay close to the craft and cut or adjust ads yourself when needed especially for urgent tests new angles A concepts or revisions
• Track and report on creative performance including hook rate hold rate CTR CPA and ROAS contribution
• Stay on top of what is working across DTC physical products UGC-style ads and short-form performance creative
• Build the systems SOPs and workflows that allow the creative team to scale

Requirements

What We Are Looking For

• 13 years of experience producing directing or strategizing performance video ads for DTC ecommerce brands
• Strong understanding of Facebook Instagram TikTok and ideally Pinterest creative
• Experience managing leading briefing or reviewing video editors even if this was informal leadership
• A proven track record of ads that performed at scale ideally with context around spend CPA ROAS CTR or scale
• Strong hands-on skills in Adobe Premiere After Effects and/or CapCut
• Deep understanding of the Meta and TikTok creative landscape including UGC hooks native formats and current direct-response ad trends
• Commercial instinct: you think in CPA ROAS and conversion rate not just views or engagement
• Structured and self-directed working style: you find the next test you do not wait to be told
• Genuine interest in direct response ecommerce and what actually drives sales
• Fluent clear and strong English communication skills both written and spoken
• Stable career history and interest in building long-term

Bonus points if you have experience with physical-product brands in beauty home lifestyle household products consumer goods or similar categories.

How We Work

• Speed and iteration over perfection
• Clear ownership and accountability
• Results-first culture
• Direct access to the founder and performance team
• No unnecessary meetings
• Fast feedback loops
• Performance-driven decision making

What We Offer

• Full ownership of the creative function for a scaling DTC brand in English-speaking markets
• A team of 45 video editors to lead from day one
• Direct access to the founder and performance team
• Clear progression path as the brand and creative team scale
• Performance-linked growth opportunity after probation
• Visa sponsorship for Dubai
• Office: Dubai Business Bay (min. 6 month/ year)
• Long-term opportunity inside a fast-moving founder-led ecommerce group