Performance Director - Paid Media & Growth

Valerie Group; Abu Dhabi; On-site; AED 480,000 - 720,000; Full time

Job summary

Valerie Group is seeking a Performance Director (Paid Media) to lead strategy and execution across its ecommerce brands, owning the media budget and growth initiatives. You will collaborate with Creative, Analytics, Product, AI, Finance and Brand teams to optimize acquisition through experimentation and strong data-driven decisions.

The role blends strategic leadership with hands‑on optimization, driving profitable scale across Meta, Google, TikTok, Amazon and other channels to build a scalable

Qualifications

• 8+ years in performance marketing, with 4+ years leading paid media teams.
• Experience managing large budgets across Meta, Google, TikTok, Amazon or other ecommerce channels.
• Deep understanding of Google Ads (Search, Shopping, Performance Max, YouTube).
• Experience with TikTok Ads and creative strategies.
• Strong ecommerce growth metrics knowledge (ROAS, CAC, MER, LTV).
• Experience with attribution, GA4, GTM, Conversion API, server‑side tracking.
• Proven experience scaling ecommerce brands via experimentation.
• Excellent leadership and stakeholder management.
• Ability to work with Creative, Analytics, Product, Finance, Brand teams.
• Ability to lead strategically and operationally.

Responsibilities

• Lead paid media strategy and execution across multiple channels.
• Own overall media budget and performance.
• Build and lead buying team.
• Collaborate with Creative, Analytics, Product, AI, Finance, Brand.
• Scale brands profitably through experimentation and data‑driven decisions.

Skills

Performance marketing

Budget management

Team leadership

Data-driven decisions

Paid media strategy

Cross-channel advertising

Analytical thinking

Stakeholder management

Experimentation mindset

Communication to leadership

Tools

GA4

Google Tag Manager

Conversion API

Looker Studio

Automation workflows

AI‑driven optimization

Job description

Valerie Group is seeking a Performance Director (Paid Media) to lead strategy and execution across its ecommerce brands, owning the media budget and growth initiatives. You will collaborate with Creative, Analytics, Product, AI, Finance and Brand teams to optimize acquisition through experimentation and strong data-driven decisions.

The role blends strategic leadership with hands‑on optimization, driving profitable scale across Meta, Google, TikTok, Amazon and other channels to build a scalable