Paid Social Media Manager

ROBOT24.com; Dubai; On-site; AED 180,000 - 360,000; Full time

Job summary

Robot24.com is seeking a Paid Social Media Manager to turn social platforms into a reliable growth channel. You will own paid campaigns across Meta, TikTok, LinkedIn, YouTube and Snapchat to drive leads, conversions and brand growth.

You must have 5+ years of hands-on paid social experience, with advanced Meta Ads expertise and the ability to manage high-budget campaigns. This role requires on-site work in the UAE and collaboration with marketing, social, and sales teams.

Qualifications

• Minimum 5+ years of hands-on paid social experience.
• Advanced expertise in Meta Ads (Facebook/Instagram).
• Experience with at least one additional platform (TikTok/LinkedIn/Snapchat/YouTube).
• Proven ability to manage high-budget campaigns.
• Strong understanding of creative testing and platform optimizations.
• Knowledge of Meta Pixel, Conversions API, GA4 and GTM.
• Proven track record of profitable scaling.
• Strong analytical and strategic thinking.
• Based in UAE and available for on-site work.

Responsibilities

• Plan, launch and optimize paid campaigns across Meta, TikTok, LinkedIn, YouTube and Snapchat.
• Manage and scale social ad budgets while maximizing ROAS and ROI.
• Build paid social strategies focused on lead generation, conversions and revenue.
• Test creatives, hooks, formats, copy and audiences, and scale what wins.
• Brief the Social Media and Production teams on what creative the data says we need.
• Track creative fatigue and refresh ads before performance drops.
• Manage pixels, Conversions API, tracking, reporting and analytics.
• Monitor campaign performance daily and turn the data into clear actions.
• Work closely with the Marketing, Social Media and Sales teams.

Skills

5+ years exp

Meta Ads

Other platforms

Budget management

Analytics

ROAS focus

Job description

Robot24.com is looking for a Paid Social Media Manager who knows how to turn social platforms into a reliable growth channel. You understand creative, audiences and algorithms, and you know how to make paid social perform.

You will own paid campaigns across Meta (Facebook and Instagram), TikTok, LinkedIn, YouTube and Snapchat, driving leads, conversions and brand growth. Google Ads knowledge is a bonus, but social is the core of this job.

Your Responsibilities

• Plan, launch and optimize paid campaigns across Meta, TikTok, LinkedIn, YouTube and Snapchat
• Manage and scale social ad budgets while maximizing ROAS and ROI
• Build paid social strategies focused on lead generation, conversions and revenue
• Test creatives, hooks, formats, copy and audiences, and scale what wins
• Brief the Social Media and Production teams on what creative the data says we need
• Track creative fatigue and refresh ads before performance drops
• Manage pixels, Conversions API, tracking, reporting and analytics
• Monitor campaign performance daily and turn the data into clear actions
• Work closely with the Marketing, Social Media and Sales teams

You Must Have

• 5+ years of proven, hands-on paid social experience
• Advanced expertise in Meta Ads (Facebook and Instagram)
• Hands-on experience with at least one more platform: TikTok, LinkedIn, Snapchat or YouTube Ads
• Proven experience managing high-budget social campaigns
• Strong understanding of creative testing and what makes ads perform on each platform
• Strong knowledge of Meta Pixel, Conversions API, GA4 and Google Tag Manager
• A track record of scaling campaigns profitably
• Strong analytical and strategic thinking
• Currently based in the UAE and available for on-site work

Highly Desirable

• Experience working with influencer or creator content in paid campaigns
• Experience in a media, tech, marketplace or B2B environment
• Strong understanding of lead quality and funnel performance

What Matters Most

Platform skill is the baseline. We want someone who opens an ad account and quickly knows:

• Where is the wasted spend?
• Which creative is driving results, and which is tired?
• What can be scaled right now?
• Is the tracking accurate?
• What should we test next?

Who Will Succeed

You are numbers driven but creatively aware. You know a strong ROAS means nothing if the leads are poor, and that great targeting cannot save a weak ad. You follow how each platform changes and adapt fast. You test constantly, act fast on the data and explain your decisions clearly. You don’t wait to be told what to fix.