Senior Social Media Marketing Specialist

Pluspointdigital; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Pluspointdigital in Dubai is looking for a Senior Social Media Marketing Specialist to lead social media strategy and execution across various platforms. This role emphasizes agency-style client management and requires 2-3 years of social media marketing experience, particularly in managing paid campaigns.

The successful candidate will have a Bachelor's degree in a relevant field and a strong portfolio in content strategy. Responsibilities include coordinating content creation and analyzing campaign performance.

Qualifications

• 2-3 years in social media marketing, agency experience preferred.
• Hands-on experience managing paid campaigns on Meta, TikTok, and Snapchat.
• Strong portfolio of content strategy and client coordination.

Responsibilities

• Lead social media strategy and execution across platforms.
• Plan monthly content calendars aligned with client goals.
• Create and manage paid ad campaigns on multiple platforms.
• Coordinate with designers and content writers.
• Track campaign performance and suggest data-driven optimizations.
• Manage direct client communication for briefs and updates.
• Supervise junior team members and review output quality.

Skills

Social media strategy

Client management

Paid advertising execution

Content calendar planning

Analytics reporting

Education

Bachelor's degree in Marketing, Mass Communication, or related field

Tools

Meta Ads Manager

TikTok Ads

Snapchat Ads

LinkedIn Ads

Job description

Senior Social Media Marketing Specialist

This is a Senior Social Media Marketing Specialist role focused heavily on agency-style client management and paid advertising execution. The position requires a mix of strategic planning, team leadership, and regional audience expertise.

Responsibilities

• Lead social media strategy and execution across platforms: Facebook, Instagram, TikTok, Snapchat, and LinkedIn
• Plan monthly content calendars aligned with client goals and market trends
• Create and manage paid ad campaigns on Meta, TikTok, Snapchat, and LinkedIn Ads Manager
• Coordinate with designers and content writers to develop engaging, high-conversion creatives
• Track campaign performance, generate analytics reports, and suggest data-driven optimizations
• Manage direct client communication for briefs, updates, and feedback
• Ensure all deliverables align with brand tone, platform best practices, and UAE audience behavior
• Supervise junior team members; assign tasks, and review output quality
• Stay current on algorithm changes, trending formats (e.g., Reels), and new ad features

Requirements

Qualification:

• Bachelor's degree in Marketing, Mass Communication, or a related field

Experience Required:

• 2-3 years in social media marketing (agency experience preferred)
• Hands‑on experience managing paid campaigns on Meta (FB/IG), TikTok, and Snapchat
• Strong portfolio of content strategy and client coordination

Optional

• Experience with LinkedIn Ads and B2B campaign strategies