Paid Social & Lead Generation Specialist

Tanqeeb; Dubai; On-site; AED 100,000 - 145,000; Full time

Job summary

Tanqeeb seeks a Paid Social & Lead Generation Specialist to drive luxury real estate and investment leads. You will own paid social campaigns, nurture prospects, and manage end-to-end lead flows across Bitrix, Mailchimp, and WhatsApp, collaborating with the Performance Marketing Manager and the Creative Team.

Bring 2+ years in lead gen or paid social in real estate/investment, strong English copy skills, and a data-driven mindset to optimize CPL and conversion rates while upholding luxury brand

Qualifications

• 2+ years in lead generation or paid social within Real Estate/Investment.
• Deep knowledge of Meta Ads formats and direct-response content.
• Experience with Mailchimp automation and Bitrix CRM.
• Familiarity with AI tools and cloud-based workflows.
• Strong English copywriting for ads and emails.
• Collaborative and proactive communication skills.
• Fluent written and spoken English.

Responsibilities

• Campaign Content & Creative Planning for paid social (Meta Ads).
• Collaborate with Performance Marketing Manager to optimize CPL.
• Creative briefing and copywriting for ads and assets.
• Lead nurturing via CRM, email sequences, and WhatsApp workflows.
• Lead tracking and pipeline monitoring in Bitrix CRM.
• Maintain luxury brand standards across content and templates.

Skills

Lead generation

Paid social planning

Performance marketing

Copywriting

Analytics

Tools

Bitrix CRM

Mailchimp

WhatsApp Business

Job description

About the Role

We are an established corporate investment group with offices and operations across Dubai and Spain, focused on Real Estate & Investment. We are seeking a results-driven, highly creative Paid Social & Lead Generation Specialist who deeply understands the real estate and investment market, paid acquisition funnels, and end-to-end lead management. Operating in direct alignment with the company’s overarching marketing strategy, your primary objective is driving and nurturing high-quality leads and investor prospects by planning campaign content, defining high-converting creative angles, and managing the lead lifecycle across our target markets. You will sit at the heart of our campaign engine, working hand-in-hand with our Performance Marketing Manager to plan ad variations, directing our Creative Team to produce on-trend visual assets, and managing automated lead follow-ups across CRM, Mailchimp, and Whats App touchpoints.

Key Responsibilities

• Campaign Content & Creative Planning: Develop strategic content plans specifically for paid social campaigns (Meta Ads). Define visual hooks, short-form video angles, and campaign themes tailored to real estate buyers and HNW investors, while maintaining full alignment with overall brand standards.
• Collaboration with Performance Marketing: Work side-by-side daily with the Performance Marketing Manager to analyze ad performance, determine creative testing volume, lower CPL, and refresh ad concepts based on real campaign data.
• Creative Briefing & Copywriting: Write high-converting English ad copy and direct the Designer and Videographer on the exact ad assets needed (carousels, reels, video hooks, landing page visuals).
• CRM, Email & Whats App Lead Nurturing: Manage the operational flow and follow-up strategy for incoming leads. Oversee lead capture forms, ensure instant synchronization into Bitrix CRM, and actively create and execute automated email sequences in Mailchimp and messaging workflows via Whats App tools to keep leads engaged.
• Lead Tracking & Pipeline Monitoring: Monitor lead statuses in Bitrix CRM, ensuring proper segmentation and tracking lead engagement across email and Whats App touchpoints, to guarantee high lead quality, zero drop-offs, and immediate routing to the sales team for fast follow-up.
• Brand Compliance: Ensure all campaign content, visuals, emails, and messaging templates continuously reflect our luxury aesthetic, tone of voice, and brand guidelines.

Your Support Ecosystem

You will be part of a highly organized, dedicated team that supports your execution: Head of Marketing: Oversees corporate operational direction and overarching departmental governance.

Marketing & Communications Manager: Sets overall brand strategy, department priorities, market positioning, and messaging guidelines.

Performance Marketing Manager: Plan and operates technical media buying, ad setup, pixel tracking, and sub-budget allocations.

Designer & Videographer: Produce all visual assets, graphic designs, and video editing based on the creative briefs.

Qualifications & Requirements

• Industry Experience: 2+ years of experience in lead generation, paid social content planning, or performance marketing within the Real Estate / Investment sector.
• Meta Ads & Campaign Knowledge: Deep understanding of Meta Ads formats, direct-response content, lead generation forms, and buyer/investor psychology across global markets.
• CRM & Lifecycle Marketing: Practical experience creating email marketing campaigns (Mailchimp), setting up automated drip sequences, broadcast messaging via Whats App Business tools, and managing lead pipelines in Bitrix CRM.
• AI Tools: Strong interest and practical familiarity with AI-powered tools (Chat GPT, Claude, Midjourney, or similar workflow automation tools) and cloud-based platforms to optimize content creation, data organization, and daily marketing efficiency.
• Data-Driven & Aesthetic Balance: A sharp eye for modern content trends combined with an analytical focus on Cost Per Lead (CPL) and lead conversion rates.
• Conversion Copywriting: Excellent ability to write persuasive, direct-response ad copy and email text in English targeting prospective clients and investors.
• Collaborative Mindset: Strong verbal and written communication skills, combining strategic alignment with a solution-focused mindset to drive daily marketing execution forward.
• Language Skills: Professional fluency in written and spoken English, with strong conversion copywriting skills.