Senior Digital Marketing & Performance Specialist

Tanqeeb; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Tanqeeb in Dubai seeks a Marketing Specialist to execute the group’s digital strategy across paid, organic, web, and social channels, aiming to strengthen presence and generate qualified leads.

You will drive campaigns on Google, Meta, LinkedIn, TikTok, YouTube, and manage SEO, content deployment, and analytics, coordinating with designers, agencies, and internal teams.

The role emphasizes hands-on optimization, reporting, and marketing operations within a fast-paced UAE market.

Qualifications

• 3-5 years of hands-on digital/performance marketing experience.
• Proven ability to manage campaigns and budgets end-to-end.
• B2B/B2C exposure; UAE/GCC experience is a plus.
• Experience coordinating designers, freelancers, agencies.
• Strong knowledge of Google Ads, Meta, LinkedIn, TikTok/YouTube.
• Familiar with GA4, GTM, Search Console, and UTM tracking.
• SEO tools, CMS/landing-page management, and A/B testing.

Responsibilities

• Plan, launch, and optimize paid campaigns across multiple platforms.
• Drive lead generation and track source, quality, and revenue attribution.
• Oversee day-to-day SEO, on-page optimization, and local search.
• Manage social profiles and translate content into calendars.
• Provide weekly/monthly performance reports with actionable insights.
• Coordinate marketing operations, budgets, and vendor deliverables.

Skills

Digital marketing

Performance

SEO

Lead gen

Campaign mgmt

GA4

Google Ads

Meta Ads

LinkedIn Ads

Content coord

CRM

AB testing

Power BI

Excel

Tools

GA4

Tag Manager

Search Console

Looker Studio

Power BI

Tableau

Job description

ROLE PURPOSE

To execute Easy Lease Group's digital marketing strategy across the Group and designated portfolio companies, strengthening digital presence, generating qualified leads, and improving measurable commercial performance across paid, organic, web, and social channels.

ROLE SCOPE

A hands-on Group role supporting selected portfolio companies based on priority, working under the Deputy CEO and coordinating with Sales, IT, the Senior Multimedia Designer, freelancers, agencies, and other stakeholders as required.

A. Performance Marketing & Lead Generation

• Plan, launch, manage, and optimize Google, Meta, LinkedIn, TikTok/YouTube, retargeting, and other relevant paid campaigns; manage budgets, audiences, keywords, bidding, testing, CPL/CPA, conversion, and ROAS.

• Drive qualified lead generation and work with Sales/CRM owners to track source, lead quality, opportunity progression, and revenue attribution where available.

B. SEO, Websites & Digital Visibility

• Own day-to-day SEO execution including keyword research, on-page optimization, Search Console, local search, competitor visibility, and coordination of technical fixes.

• Monitor Group and designated subsidiary websites, landing pages, forms, calls-to-action, and user journeys; coordinate conversion improvements and A/B tests.

C. Social & Content Deployment

• Manage designated LinkedIn, Instagram, Facebook, TikTok, YouTube, Google Business, and other profiles, ensuring accurate, active, and brand-consistent presence.

• Translate approved Group content strategy into channel calendars and publishing plans; brief the Senior Multimedia Designer and coordinate freelancers for required campaign assets.

D. Analytics, Optimization & Reporting

• Own GA4, Tag Manager, pixels, conversion events, UTM standards, and campaign tracking; monitor traffic, leads, funnel performance, and channel efficiency.

• Provide concise weekly/monthly performance reporting with clear actions on budget reallocation, creative, targeting, SEO, conversion, and underperforming activity.

E. Marketing Operations

• Maintain advertising accounts, access rights, budgets, campaign records, and vendor/freelancer deliverables; monitor competitors, platform changes, and practical AI/search developments.

Desired Candidate Profile

• 3-5 years of hands-on experience in digital/performance marketing, paid media, SEO, lead generation, or a closely related role.

• Proven experience personally managing campaigns and budgets, optimizing performance, and reporting commercial outcomes.

• B2B and B2C exposure preferred; UAE/GCC, mobility, automotive, logistics, technology, services, or multi-brand experience is advantageous.

• Experience coordinating designers, freelancers, developers, agencies, or media partners is advantageous.

• Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and practical TikTok/YouTube advertising knowledge.

• GA4, Google Tag Manager, Search Console, pixels/conversion events, UTM tracking, and attribution fundamentals.

• SEO tools, website CMS/landing-page management, conversion optimization, and basic A/B testing.

• Looker Studio and Advanced Excel; Power BI/Tableau are advantageous but not essential.

• Working knowledge of CRM/lead-management, social scheduling, marketing automation, and AI-enabled marketing tools.