Digital Marketing Manager

Meraki Integrated Contracting LLC; Dubai; On-site; AED 201,000 - 335,000; Full time

Benefits offered by this job

Competitive salary

Career growth opportunities

Job summary

Meraki Integrated Contracting LLC seeks a digital marketing expert to lead strategy and execution for residential and commercial real estate projects in the UAE. You will plan, launch, manage, and optimize paid campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, and other platforms, generating high-quality leads.

The role collaborates with Sales, CRM, and BD teams, oversees budgets and ROI, and ensures consistent brand messaging across channels while staying ahead of UAE market

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or related field.
• 3–7+ years of digital marketing experience, depending on seniority.
• Proven experience working with a real estate developer is highly preferred.
• Strong hands-on experience in performance marketing and lead generation.
• Experience managing substantial digital advertising budgets and optimizing campaigns based on performance.
• Strong knowledge of Google Ads and Meta Ads; experience with TikTok, LinkedIn, and YouTube advertising is an advantage.
• Experience with CRM platforms and lead tracking/management.
• Excellent communication, coordination, and project management skills.
• Strong understanding of the UAE/Dubai real estate market is preferred.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with objectives.
• Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube.
• Generate high-quality leads for residential and/or commercial real estate projects.
• Monitor campaign performance, budgets, CPL, conversion rates, ROAS, and ROI.
• Collaborate with Sales, CRM, and Business Development to improve lead quality.
• Manage social media strategies and content calendars.
• Coordinate with creative agencies and external partners.
• Manage landing pages, forms, and conversion optimization initiatives.
• Prepare regular performance reports and actionable recommendations.
• Stay updated on UAE real estate market dynamics.

Skills

Digital marketing

Performance marketing

Lead generation

Content strategy

Data analytics

ROI/ROAS optimization

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

Google Tag Manager

CRM systems

LinkedIn Ads

TikTok Ads

YouTube Advertising

Job description

Develop and implement comprehensive digital marketing strategies aligned with company and project objectives.

Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, and other relevant platforms.

Generate high-quality leads for residential and/or commercial real estate projects.

Manage digital marketing campaigns for property launches, off-plan projects, events, exhibitions, and promotional campaigns.

Monitor campaign performance, budgets, CPL, conversion rates, ROAS, and overall ROI.

Work closely with the Sales, CRM, and Business Development teams to improve lead quality and conversion.

Develop and manage social media strategies and content calendars across relevant platforms.

Coordinate with creative agencies, designers, videographers, and other external partners.

Manage landing pages, website content, lead-generation forms, and conversion optimization initiatives.

Utilize Google Analytics, Google Tag Manager, Meta Business Suite/Ads Manager, CRM systems, and other marketing analytics tools to track performance.

Prepare regular marketing performance reports and provide actionable recommendations.

Conduct competitor, market, audience, and campaign analysis.

Support SEO, SEM, email marketing, WhatsApp marketing, and other digital initiatives.

Ensure consistent brand positioning and messaging across all digital channels.

Stay updated on digital marketing trends, advertising platform developments, and UAE real estate market dynamics.

Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related field.

3–7+ years of digital marketing experience, depending on seniority.

Proven experience working with a real estate developer is highly preferred.

Strong hands-on experience in performance marketing and lead generation.

Experience managing substantial digital advertising budgets and optimizing campaigns based on performance.

Strong knowledge of Google Ads and Meta Ads; experience with TikTok, LinkedIn, and YouTube advertising is an advantage.

Experience with CRM platforms and lead tracking/management.

Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.

Excellent communication, coordination, and project management skills.

Strong understanding of the UAE/Dubai real estate market is preferred.

Key Skills

Digital Marketing | Performance Marketing | Real Estate Marketing | Lead Generation | Google Ads | Meta Ads | Social Media Marketing | SEO/SEM | CRM | Google Analytics | Conversion Optimization | Campaign Management | Content Strategy | Data Analytics | ROI/ROAS Optimization

Competitive salary package

Opportunity to work with a growing real estate development company

Exposure to high-value property projects and launches

Professional growth and career development opportunities