Marketing Specialist

fäm Properties Dubai; Dubai; On-site; AED 1,016,000 - 1,216,000; Full time

Benefits offered by this job

Large budgets to test & scale

Premium projects access

Job summary

fäm Properties Dubai is seeking a hands-on Paid Media Specialist to own multi-channel campaigns across Meta, Google, TikTok, Snapchat, and YouTube. You will optimize performance, ensure accurate tracking, and drive high-quality real estate leads.

You will manage AED 100k+ monthly budgets with a data-driven approach, building dashboards and collaborating with design to produce creative, conversion-focused content.

Qualifications

• 3–5 years hands-on experience in paid media.
• Direct experience managing Meta + Google + TikTok + Snapchat campaigns.
• Real estate experience is a big advantage.
• Strong analytical mindset; comfortable with dashboards and Excel/Sheets.
• Deep knowledge of tracking pixels, CAPI, and leads routing.

Responsibilities

• Launch, manage, and optimize campaigns across Meta, Google, TikTok, Snapchat, and YouTube.
• Maintain a clean, scalable campaign structure and manage large budgets (AED 100k–500k+/month).
• Ensure accurate tracking and attribution (Pixel, CAPI, TikTok Pixel, Snapchat Pixel, GA4, GTM).
• Prepare creative briefs and author high-converting ad copy; maintain a library of top performers.

Skills

Paid media management

Meta + Google + TikTok + Snapchat

Analytics & dashboards

Pixels & tracking

CRM leads flow

GA4 / Analytics tools

Ad platforms knowledge

Figma/Canva basics

Tools

HubSpot

Salesforce

GA4

Excel/Sheets

GTM

Job description

Own and scale multi-channel performance marketing across Meta, Google, TikTok, Snapchat, and YouTube to drive high-quality real estate leads, reduce CPL, improve CPQL, and support all project launches, listings, and internal campaigns.

This role directly impacts revenue, agent performance, and project sell-through rate.

1. Multi-Platform Campaign Management

Meta (FB/IG) — Google — TikTok — Snapchat — YouTube

• Launch, manage, and optimize campaigns across all platforms
• Maintain a clean and consistent campaign structure
• Manage large budgets efficiently (AED 100k–500k+/month)

2. Tracking & Analytics

• Ensure 100% accurate tracking & attribution:
• Meta Pixel + CAPI
• TikTok Pixel + Events API
• Snapchat Pixel
• Google Ads + GA4
• GTM full setup
• Build weekly dashboards with CPL, CPQL, CTR, CVR, CAC benchmarks
• Analyze performance daily and make fast decisions

3. Creative Workflow

• Prepare creative briefs for designers
• Write high-converting ad copy (headlines, primary text, CTAs)
• Align creative with psychology-based frameworks (hook → value → CTA)
• Maintain a library of top-performing creatives & insights

5. Daily Optimization

• Monitor bids, pacing, and delivery
• Scale up winning campaigns
• Maintain CPL & CPQL targets
• React quickly to disapprovals or creative fatigue
• 3–5 years hands-on experience in paid media (not agency-level monitoring — real execution)
• Direct experience managing Meta + Google + TikTok + Snapchat
• Experience with real estate is a big advantage
• Managed budgets starting from AED 100k+/month
• Strong analytical mindset, comfortable with dashboards & Excel/Sheets
• Perfect understanding of tracking, pixels, CAPI, leads routing
• Meta Ads Manager
• Google Ads (Search, Display, Video, PMax)
• TikTok Ads Manager
• Snapchat Ads Manager
• Google Analytics 4
• CRM lead flow understanding (HubSpot, Salesforce, internal CRMs)
• Basic Figma/Canva skills

What We Offer

• Work in Dubai’s largest and most advanced real estate brokerage
• Large budgets and full freedom to test & scale
• Access to premium projects and performance-focused environment