Marketing Manager - Brokerage & Group Support

Land Sterling; Dubai; On-site; AED 300,000 - 480,000; Full time

Job summary

Land Sterling in Dubai seeks a hands-on Marketing Manager to lead brokerage marketing and support its group of companies. You will turn commercial priorities into content plans, campaigns and site improvements, while collaborating with sales, creative, web and automation teams.

The role requires proficiency with AI tools for data analysis, images and video, and coordination of corporate and CSR activities in Dubai. Timely briefs, approvals, budgets and reporting are core duties.

Qualifications

• Minimum five years hands-on marketing experience, including real estate or property marketing.
• Experience coordinating cross-department marketing with clear priorities; UAE market experience preferred.
• Strong English writing, editing and briefing skills; Arabic is advantageous.
• Proficient in CMS updates, SEO, GA4 and CRM-based performance reporting.
• Experience coordinating events, influencers or agencies within budget.

Responsibilities

• Brokerage marketing calendar development with sales leadership and broker recruitment.
• Manage brokerage content across Instagram, LinkedIn, Facebook, YouTube and website; ensure listings accuracy and timely handovers.
• Create listing brochures, just-sold/just-rented templates, seller presentations, and client/broker materials.
• Coordinate property shoots, broker profiles and high-quality video content; include team training stories.
• Develop personal-brand content to support credibility, client acquisition and recruitment.
• Marketing support for group companies through events, influencer partnerships and unified brand voice.
• Maintain content calendars and adapt messages to audiences and objectives.
• Utilise AI tools for data analysis, image/video generation; write prompts and verify outputs.

Skills

Marketing strategy

Content planning

Social media management

AI in marketing

Brand development

Education

Bachelor's degree in Marketing or Communications

Tools

CMS

GA4

CRM

SEO

Video editing tools

Job description

Land Sterling is seeking a hands-on Marketing Manager to lead brokerage marketing and support its group of companies. Brokerage is the primary focus: building a strong brand, supporting property listings and helping the sales team attract buyers, sellers and brokers.

You will turn commercial priorities across Land Sterling and its group of companies into content plans, campaigns and website improvements. Practical proficiency with modern AI tools for data analysis, images and video is essential, alongside close collaboration with sales, creative, web and automation teams.

You will also coordinate selected corporate and CSR activities in Dubai. Support for People & Culture communications will be agreed with HR. This is a delivery-focused role with ownership of plans, briefs, approvals, budgets and reporting.

Responsibilities

Brokerage marketing - primary responsibility

• Build and deliver the brokerage marketing calendar with sales leadership, covering listings, seller acquisition, buyer enquiries and broker recruitment.
• Manage brokerage content across Instagram, LinkedIn, Facebook, YouTube and the website. Keep listings accurate, calls to action clear and enquiry handovers timely.
• Develop listing brochures, just-sold and just-rented templates, seller presentations and materials explaining why clients and brokers should choose Land Sterling.
• Brief and coordinate property shoots, broker profiles and high-quality video content. Include regular Stories and videos from team training in the content schedule.
• Develop sales leadership and broker personal-brand content that supports credibility, client acquisition and recruitment.

Marketing support for Land Sterling and the group

• Coordinate events, influencer partnerships and marketing materials for Land Sterling and its group of companies, with clear deliverables and measurable outcomes.
• Manage social media, LinkedIn and website content across the group, showcasing projects, services and client value in a consistent brand voice.
• Maintain content calendars with the relevant teams, adapting messages and creative formats to each audience and commercial objective.
• Use AI for marketing and CRM data analysis, image generation and editing, and video generation and editing. Write effective prompts, refine outputs and check facts, quality and confidentiality.

Website performance, campaigns and measurement

• Create prioritized website improvement plans for conversion, SEO and retention. Own content updates and coordinate technical implementation with web and automation specialists.
• Coordinate approved paid promotions, including boosted posts, and monitor spend, creative performance and enquiry quality with campaign specialists.
• Use GA4, campaign tagging and CRM reporting to connect activity to enquiries and outcomes. Check source capture and flag tracking gaps.
• Work with the automation team on segmented follow-ups, reactivation and retention campaigns; review results and recommend practical improvements.

Events, coordination and brand standards

• Coordinate assigned corporate events and CSR activities in Dubai, from proposals and partner liaison to delivery, coverage and follow-up.
• Maintain the shared task tracker, shoot schedule and content calendar. Brief designers, photographers and suppliers; manage deadlines and stakeholder approvals.
• Prepare budget requests and track approved costs and invoices. Maintain consistent branding, accurate information and appropriate content permissions.

What success looks like

• Consistent, high-quality delivery; stronger brokerage enquiries; measurable website and campaign improvements; and reliable reporting against agreed priorities, budgets and timelines. Targets will be agreed with the line manager.

Requirements

• At least five years of hands-on marketing experience, including two years in real estate or property marketing, with examples of work you personally delivered.
• Experience coordinating marketing across several departments or stakeholder groups while maintaining clear priorities. UAE property-market experience is an advantage.
• Strong English writing, editing and briefing skills across social media, website content and sales materials. Arabic is an advantage.
• Practical experience with CMS content updates, social publishing, basic SEO, GA4, campaign tracking and CRM-based performance reporting.
• Experience coordinating creative production, events, influencers or agencies, and working within approved budgets.
• Mandatory: proven hands-on proficiency with modern AI tools across data analysis, image generation and editing, and video generation and editing. Select appropriate tools, produce usable outputs and verify accuracy, quality and confidentiality.
• A degree in marketing, communications or a related field, or equivalent relevant professional experience.