Offer Marketing Manager-Industrial Control & Automation

Schneider Electric - UAE; Dubai; On-site; AED 420,000 - 660,000; Full time

Job summary

Schneider Electric - UAE seeks an Offer Marketing Manager for Industrial Control & Automation to own and grow the portfolio across hardware and software solutions. You will bridge customers, sales teams, integrators, and global offer management to address market demands and digital transformation trends.

You will lead market analysis, lifecycle management, and commercialization while driving profitability, market share, and customer adoption across targeted segments.

Qualifications

• Bachelor's degree in Automation Engineering or Electrical Engineering or equivalent.
• 10-15 years of experience in Industrial Automation, software solutions, product management and offer marketing roles.
• Experience with both hardware and software portfolios is highly desirable.

Responsibilities

• Define and execute growth strategy for the Control & Automation portfolio.
• Build and maintain product roadmaps aligned with market trends and customer needs.
• Manage the offer lifecycle from launch to phase-out and identify gaps for new growth.
• Drive portfolio expansion into emerging industrial and digital automation markets.
• Collaborate with global product management and R&D to ensure adoption of new solutions.

Job description

The Offer Marketing Manager for Industrial Control amp Automation is responsible for defining managing and growing the portfolio of industrial control visualization supervisory control and edge automation solutions Acting as the business owner of the offer portfolio the role drives growth profitability market leadership customer adoption and portfolio competitiveness across segments The position serves as the bridge between customers sales teams system integrators engineering software teams and global offer management organizations to ensure the portfolio addresses evolving market demands and digital transformation trends

The responsibilities are including market analysis customer engagement business strategy lifecycle management commercialization and sales enablement

Scope of Responsibility

• Hardware Offers
• Programmable Logic Controllers PLCs
• Safety PLCs
• Remote Terminal Units RTUs
• Edge Controllers
• I O Systems
• Industrial Gateways
• Industrial Networking Products
• Software Offers
• Human Machine Interface HMI Software
• SCADA Systems
• Industrial Edge Software
• Digital Twin Solutions
• Industrial Data Platforms
• Visualization and Analytics Solutions
• Industrial Software Subscriptions
• Software Lifecycle and Maintenance Services

Key Responsibilities

nbsp Portfolio Strategy amp Business OwnershipDefine and execute the growth strategy for the Control amp Automation portfolio Build and maintain product roadmaps aligned with market trends and customer needs Manage the entire offer lifecycle from launch to phase-out Identify portfolio gaps and new growth opportunities Drive portfolio expansion into emerging industrial and digital automation markets Market Intelligence amp Competitive PositioningMonitor industry trends and technology evolution Conduct competitive benchmarking and market analysis Analyze customer requirements across targeted segments Develop market-entry and expansion strategies Translate market insights into product and business initiatives Customer amp Partner EngagementEngage directly with strategic customers and key accounts Build relationships with End Users OEMs Machine Builders System Integrators EPCs Consultants and Technology PartnersConvert customer insights into future portfolio requirements and enhancements Commercial ManagementOwn revenue profitability and market share objectives Develop pricing and commercial strategies Establish portfolio performance metrics and dashboards Ensure profitable portfolio growth Monitor portfolio health and recommend improvement actions Offer Development amp Lifecycle ManagementCollaborate with Global Product Management and R amp D teams Ensure successful launch and adoption of new solutions

Bachelor's Degree in Automation Engineering/Electrical Engineering. 10-15 years of experience in Industrial Automation, Software Solutions, Product Management & Offer Marketing role. Experience with both hardware and software portfolios is highly desirable.

Leadership Competencies Business Leadership Strategic Thinking Commercial Acumen Portfolio Management Financial Analysis Growth Mindset Market Leadership Customer Centricity Market Insight Development Digital Transformation Knowledge Innovation Leadership Personal Effectiveness Executive Communication Influencing Without Authority Stakeholder Management Analytical Thinking Collaboration Results Orientation