Offer Marketing Manager-Industrial Control & Automation

Schneider Electric; Dubai Emirate; On-site; AED 350,000 - 600,000; Full time

Job summary

Schneider Electric in Dubai is seeking an experienced Offer Marketing Manager for Industrial Control & Automation. You will own the portfolio, define growth strategies, and drive profitability across segments.

You will bridge customers, sales teams, system integrators, and R&D to ensure the portfolio meets evolving automation demands. The role requires a Bachelor's degree in Automation or Electrical Engineering and 10–15 years in industrial automation, with strong experience in both hardware

Qualifications

• Bachelor's degree in automation/electrical engineering or equivalent.
• 5-7+ years in product management or offer marketing within automation.
• Experience with both hardware and software portfolios is desirable.

Responsibilities

• Define and execute growth strategy for the Control & Automation portfolio.
• Build and maintain product roadmaps aligned with market trends.
• Manage the offer lifecycle from launch to phase-out.
• Identify portfolio gaps and growth opportunities.
• Drive expansion into emerging industrial and digital markets.
• Collaborate with sales, engineering, and global offer teams to ensure alignment.

Skills

Product Management

Offer Marketing

Market Analysis

Cross-functional Leadership

Education

Bachelor's Degree in Automation Engineering/Electrical Engineering

Job description

Who are we?

Schneider Electricis aglobal specialist in energy management and automation.We are dedicated to supplying our customers with safe, reliable, and sustainable energy solutions. We invent technologies that will transform the places where we live, work and play.

Position Summary

The Offer Marketing Manager for Industrial Control & Automation is responsible for defining, managing, and growing the portfolio of industrial control, visualization, supervisory control, and edge automation solutions. Acting as the business owner of the offer portfolio, the role drives growth, profitability, market leadership, customer adoption, and portfolio competitiveness across segments.

The position serves as the bridge between customers, sales teams, system integrators, engineering, software teams, and global offer management organizations to ensure the portfolio addresses evolving market demands and digital transformation trends. The responsibilities are including market analysis, customer engagement, business strategy, lifecycle management, commercialization, and sales enablement.

Scope of Responsibility

Hardware Offers

• Programmable Logic Controllers (PLCs)
• Safety PLCs
• Remote Terminal Units (RTUs)
• Edge Controllers
• I/O Systems
• Industrial Gateways
• Industrial Networking Products

Software Offers

• Human Machine Interface (HMI) Software
• SCADA Systems
• Industrial Edge Software
• Digital Twin Solutions
• Industrial Data Platforms
• Visualization and Analytics Solutions
• Industrial Software Subscriptions
• Software Lifecycle and Maintenance Services

Key Responsibilities

Portfolio Strategy & Business Ownership

• Define and execute the growth strategy for the Control & Automation portfolio.
• Build and maintain product roadmaps aligned with market trends and customer needs.
• Manage the entire offer lifecycle from launch to phase-out.
• Identify portfolio gaps and new growth opportunities.
• Drive portfolio expansion into emerging industrial and digital automation markets.

Market Intelligence & Competitive Positioning

• Monitor industry trends and technology evolution.
• Conduct competitive benchmarking and market analysis.
• Analyze customer requirements across targeted segments.
• Develop market-entry and expansion strategies.
• Translate market insights into product and business initiatives.

Customer & Partner Engagement

• Engage directly with strategic customers and key accounts.
• Build relationships with End Users, OEMs, Machine Builders, System Integrators, EPCs, Consultants and Technology Partners
• Convert customer insights into future portfolio requirements and enhancements.

Commercial Management

• Own revenue, profitability, and market share objectives.
• Develop pricing and commercial strategies.
• Establish portfolio performance metrics and dashboards.
• Ensure profitable portfolio growth.
• Monitor portfolio health and recommend improvement actions.

Offer Development & Lifecycle Management

• Collaborate with Global Product Management and R&D teams.
• Ensure successful launch and adoption of new solutions.

Go-To-Market Leadership

• Define portfolio positioning and value propositions.
• Develop segmentation and targeting strategies.
• Drive launch readiness across the organization.
• Build communication and commercialization plans.
• Coordinate marketing campaigns and digital demand generation.

Sales Enablement

• Support large strategic opportunities.
• Develop sales tools and customer presentations.
• Deliver training to Sales teams, Presales engineers, Application engineers, Channel partners
• Support key bid and tender opportunities.

Ecosystem & Channel Development

• Strengthen relationships with Industrial Automation channel partners.
• Enable System Integrators and OEM partners.
• Support channel growth programs.
• Promote software and digital adoption.

Cross-Functional Leadership

• Work closely with Industrial Automation Sales Teams, Offer Creation Teams, Software Engineering Teams, Marketing Communications, Services Teams & Digital Transformation Organizations.
• Lead cross-functional initiatives without direct authority while ensuring alignment across all stakeholders.

Candidate Profile

• Bachelor's Degree in Automation Engineering/Electrical Engineering.
• 10-15 years of experience in Industrial Automation, Software Solutions, Product Management & Offer Marketing role.
• Experience with both hardware and software portfolios is highly desirable.

Leadership Competencies

Business Leadership

• Strategic Thinking
• Commercial Acumen
• Portfolio Management
• Financial Analysis
• Growth Mindset

Market Leadership

• Customer Centricity
• Market Insight Development
• Digital Transformation Knowledge
• Innovation Leadership

Personal Effectiveness

• Executive Communication
• Influencing Without Authority
• Stakeholder Management
• Analytical Thinking
• Collaboration
• Results Orientation

Rewards designed for you

Our Total Rewards is our way of saying: We see you and we value you. It’s more than just pay and benefits—it’s a meaningful investment in you. It is designed to help you perform, grow, feel safe, and elevate your potential. The package helps you care for yourself and your family, plan your future, grow your skills and career, collaborate in an inclusive workplace, and contribute to your community. At Schneider Electric, we’re here for what matters most to you. Discover more at our Career Page.

* Country-specific programs and initiatives may be available.

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

€40 billion global revenue
+9% organic growth
150 000+ employees in 100+ countries

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.