Offer Marketing Manager-Control & Signaling Products

Schneider Electric - UAE; Dubai; On-site; AED 350,000 - 550,000; Full time

Job summary

Schneider Electric - UAE is seeking an Offer Marketing Manager for Control & Signaling Products to define the strategic direction and drive growth across the portfolio lifecycle. You will partner with sales, channel partners, and engineering teams to deliver compelling value propositions and successful launches.

The role requires deep knowledge of industrial automation, strong market insight and proven ability to manage product portfolios and GTM initiatives across OEMs and system integrators in

Qualifications

• Engineering degree in electrical, industrial or automation engineering.
• 8+ years in industrial automation, product management and offer marketing.
• Strong knowledge of machine automation markets and control technologies.
• Experience managing product portfolios and go-to-market strategies.
• Understanding of OEMs, machine builders, system integrators and distributors.

Responsibilities

• Define and execute growth strategy for the Control & Signaling portfolio across lifecycle stages.
• Conduct market research to understand customer needs and industry dynamics.
• Own portfolio revenue growth, margin and market share objectives with pricing strategies.
• Engage with OEMs, machine builders, integrators, panel builders and distributors.
• Lead product launches and commercialization plans with cross-functional teams.
• Develop sales tools and training, supporting channel growth and opportunities.
• Collaborate with Global Offer Management, Sales, Marketing, Supply Chain and Quality.

Skills

Portfolio management

Market research

Pricing strategy

Cross-functional collaboration

Sales enablement

Channel development

Go-to-market

Education

Electrical/Automation Eng degree

Job description

Who are we

Schneider Electric is a global specialist in energy management and automation We are dedicated to supplying our customers with safe reliable and sustainable energy solutions We invent technologies that will transform the places where we live work and play

Position Summary The Offer Marketing Manager for Control & Signaling Products

The Offer Marketing Manager for Control & Signaling Products is responsible for defining and executing the strategic direction of the Control & Signaling portfolio ensuring alignment with customer needs market trends and business objectives The role drives portfolio growth profitability market share expansion and customer satisfaction through effective lifecycle management commercialization and close collaboration with sales operations and channel partners

Key Responsibilities

• Portfolio Strategy & Lifecycle Management: Define and execute the growth strategy for the Control & Signaling portfolio Manage the complete lifecycle of products from market assessment and launch to enhancement rationalization and end-of-life decisions Identify white-space opportunities and adjacent market growth segments
• Market Intelligence & Competitive Analysis: Conduct market research to understand customer needs industry dynamics and emerging technologies Monitor competitors offerings pricing strategies and market positioning
• Commercial & Business Performance: Own portfolio revenue growth margin and market share objectives Develop pricing and profitability strategies Establish portfolio performance metrics and corrective action plans Build business cases supporting new offer development and investments
• Customer & Market Development: Engage with OEMs machine builders system integrators panel builders and distributors Collect and translate Voice of Customer insights into portfolio enhancements Develop customer‑centric value propositions tailored to key industries
• Go‑to‑Market & Launch Excellence: Lead product launch activities and commercialization plans Develop marketing campaigns and demand‑generation initiatives Support digital marketing and customer engagement activities
• Sales Enablement & Channel Development: Create sales tools value proposition documents and competitive battle cards Train sales teams channel partners and presales engineers Support strategic opportunities and major customer engagements Enable channel growth through targeted programs and partnerships
• Cross‑Functional Collaboration: Work closely with Global Offer Management Industrial Automation Sales Teams Marketing Communications Supply Chain and Manufacturing and Quality and Services Organizations Ensure alignment between business objectives and product execution

Portfolio Scope

• Control Products Pushbuttons Selector switches Emergency stop devices Limit switches Position switches Safety switches Foot switches Control stations
• Signaling Products Tower lights Beacons Signal lamps Audible alarms Buzzers and sirens Visual signaling systems
• Associated Solutions Machine control accessories Human Machine Interface components Safety and operational signaling solutions Connected and digital signaling technologies

Qualifications

• Engineering degree (Bachelor s degree in electrical engineering, Industrial Engineering or Automation Engineering)
• 8+ years of experience in Industrial Automation, Product Management and Offer Marketing
• Strong understanding of machine automation markets and industrial control technologies
• Proven experience managing product portfolios and go-to‑market strategies
• Technical knowledge in Industrial control and signaling systems, Machine automation, OEM and machine builder applications and Channel and distribution business models