Offer Marketing Manager-Control & Signaling Products

Schneider Electric; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

Schneider Electric in Dubai is seeking an Offer Marketing Manager for Control & Signaling to define and execute the growth strategy, manage the product lifecycle, and drive profitability across markets. You will partner with Sales, Operations and Channel Partners to create compelling value propositions for OEMs and machine builders.

The role emphasizes market intelligence, pricing, and go‑to‑market excellence, including launches, campaigns and enablement tools.

Qualifications

• Bachelor’s degree in electrical engineering, Industrial Engineering or Automation Engineering.
• 8+ years of experience in Industrial Automation, Product Management and Offer Marketing.
• Strong understanding of machine automation markets and industrial control technologies.
• Proven experience managing product portfolios and go‑to‑market strategies.

Responsibilities

• Define and execute the growth strategy for the Control & Signaling portfolio.
• Manage the complete lifecycle of products, from market assessment and launch to enhancement and end-of-life decisions.
• Identify white-space opportunities and adjacent market growth segments.
• Own portfolio revenue, growth, margin, and market share objectives.
• Develop pricing and profitability strategies.
• Establish portfolio performance metrics and corrective action plans.
• Engage with OEMs, machine builders, system integrators, panel builders and distributors.
• Lead product launch activities and commercialization plans.
• Develop marketing campaigns and demand-generation initiatives.
• Train sales teams, channel partners, and presales engineers.

Skills

Industrial Automation

Product Management

Offer Marketing

Education

Bachelor’s degree in electrical engineering, Industrial Engineering or Automation Engineering

Job description

Who are we?

Schneider Electric is a global specialist in energy management and automation. We are dedicated to supplying our customers with safe, reliable, and sustainable energy solutions. We invent technologies that will transform the places where we live, work and play.

Position Summary

The Offer Marketing Manager for Control & Signaling Products is responsible for defining and executing the strategic direction of the Control & Signaling portfolio, ensuring alignment with customer needs, market trends, and business objectives. The role drives portfolio growth, profitability, market share expansion, and customer satisfaction through effective lifecycle management, commercialization, and close collaboration with sales, operations, and channel partners.

Key Responsibilities

Portfolio Strategy & Lifecycle Management

• Define and execute the growth strategy for the Control & Signaling portfolio.
• Manage the complete lifecycle of products, from market assessment and launch to enhancement, rationalization, and end-of-life decisions.
• Identify white-space opportunities and adjacent market growth segments.

Market Intelligence & Competitive Analysis

• Conduct market research to understand customer needs, industry dynamics, and emerging technologies.
• Monitor competitors' offerings, pricing strategies, and market positioning.

Commercial & Business Performance

• Own portfolio revenue, growth, margin, and market share objectives.
• Develop pricing and profitability strategies.
• Establish portfolio performance metrics and corrective action plans.
• Build business cases supporting new offer development and investments.

Customer & Market Development

• Engage with OEMs, machine builders, system integrators, panel builders and distributors.
• Collect and translate Voice of Customer insights into portfolio enhancements.
• Develop customer‑centric value propositions tailored to key industries.

Go-to-Market & Launch Excellence

• Lead product launch activities and commercialization plans.
• Develop marketing campaigns and demand‑generation initiatives.
• Support digital marketing and customer engagement activities.

Sales Enablement & Channel Development

• Create sales tools, value proposition documents, and competitive battle cards.
• Train sales teams, channel partners, and presales engineers.
• Support strategic opportunities and major customer engagements.
• Enable channel growth through targeted programs and partnerships.

Cross-Functional Collaboration

• Work closely with: Global Offer Management, Industrial Automation Sales Teams, Marketing Communications, Supply Chain and Manufacturing and Quality and Services Organizations.
• Ensure alignment between business objectives and product execution.

Portfolio Scope

• Control Products: Pushbuttons, Selector switches, Emergency stop devices, Limit switches, Position switches, Safety switches, Foot switches, Control stations
• Signaling Products: Tower lights, Beacons, Signal lamps, Audible alarms, Buzzers and sirens, Visual signaling systems
• Associated Solutions: Machine control accessories, Human Machine Interface components, Safety and operational signaling solutions, Connected and digital signaling technologies

Candidate Profile

• Bachelor’s degree in electrical engineering, Industrial Engineering or Automation Engineering.
• 8+ years of experience in Industrial Automation, Product Management and Offer Marketing.
• Strong understanding of machine automation markets and industrial control technologies.
• Proven experience managing product portfolios and go‑to‑market strategies.
• Technical knowledge in Industrial control and signaling systems, Machine automation, OEM and machine builder applications and Channel and distribution business models.

Rewards designed for you

Our Total Rewards is our way of saying: We see you and we value you. It’s more than just pay and benefits—it’s a meaningful investment in you. It is designed to help you perform, grow, feel safe, and elevate your potential. The package helps you care for yourself and your family, plan your future, grow your skills and career, collaborate in an inclusive workplace, and contribute to your community. At Schneider Electric, we’re here for what matters most to you. Discover more at our Career Page.

* Country-specific programs and initiatives may be available.

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

€40 billion global revenue

+9% organic growth

150 000+ employees in 100+ countries

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ’inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

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