Meta ads and shopify Guru (mfd) Dubai

GETHR; Dubai; On-site; AED 250,000 - 420,000; Full time

Benefits offered by this job

Relocation sponsorship

Visa sponsorship

Remote work flexibility

Job summary

GETHR is seeking a hands-on Growth Operator to own the performance engine of a fast-scaling DTC brand. You will work directly with the founder, driving growth across markets, channels, and funnels. This is a builder role where you execute hands-on rather than delegate everything.

You will manage performance marketing across Meta, Google, AppLovin, and Taboola, craft creative strategies, and own the playbooks. If you thrive with data, creativity, and ownership, this is for you.

Qualifications

• 2+ years hands-on experience in DTC/e-commerce with brands/accounts directly managed.
• Strong familiarity with Shopify and Meta Ads Manager.
• Solid understanding of performance marketing metrics (ROAS, CAC).
• Fluent written and spoken English; clear communication.
• Operator mindset: proactive, accountable, blockers removal.

Responsibilities

• Run performance marketing across Meta, Google, AppLovin, Taboola.
• Develop creative strategy and identify winning hooks and concepts.
• Copy ads, landing pages, funnels, and product pages.
• Optimize funnels, CRO, upsells, and cross-sells for better ROAS.
• Scale paid traffic and improve ROAS across channels.
• Lead a creative team; hire 2-3 video editors in 90 days.

Skills

DTC/e-commerce experience

Analytical thinking

Ownership mindset

Fluent English

Data-driven

Creative execution

Tools

Shopify

Meta Ads Manager

Google Ads

AppLovin

Taboola

Job description

About the Role

We're hiring a hands-on Growth Operator (Shopify Expert/ meta ads) to take ownership of the performance engine of a fast-scaling DTC e-commerce brand.

This is not a typical management role. You will work directly with the founder and be responsible for driving growth across markets channels and funnels. You dont need to have done this exact role before BUT you need to be a builder who figures things out fast and gets things done.

If you combine analytical thinking with hands-on e-commerce experience and an ownership mentality this role is for you.

Tasks

• Performance marketing across Meta Google AppLovin (Axon) and Taboola
• Creative strategy identifying winning hooks angles and concepts
• Copywriting ads landing pages funnels and product pages
• Funnel optimizationCRO upsells cross-sells and conversion rate improvements
• Scaling paid traffic and improving ROAS across all channels
• Team leadership managing and scaling a creative team (starting with video editors; youll be responsible for hiring 2-3 additional video editors in your first 90 days)

By hands-on we mean you personally execute youre not delegating everything to a team on day one. Youre in the Meta Ads Manager youre writing copy youre analyzing data and youre building the playbooks that the team will eventually follow ;)

Requirements

Must-Have:

• 2 years hands-on experience in DTC / e-commerce with specific examples of brands or accounts youve directly managed
• Strong familiarity with Shopify and Meta Ads Manager
• Solid understanding of performance marketing and numbers (ROAS CAC etc.)
• Fluent English (written and spoken) clear communication is essential
• Operator mindset you get things done remove blockers and take accountability for results

You are:

• A builder/ operator not just a manager
• Fast in understanding problems and finding solutions
• Data-driven but also creative in execution
• Someone who takes ownership instead of waiting for instructions
• Direct honest and easy to work with no politics no fluff
• Collaborative you lift the team up not a lone wolf

Dealbreaker

• Job hopping (less than 18 months at recent roles)
• Cannot communicate in English at a very high level
• No experience with Shopify or Meta Ads Manager
• No spreadsheet/ data fluency

Benefits

Setup

• Location: Dubai based at least 6 months per year working from our office alongside the founder for close day-to-day collaboration
• Remote flexibility: The remaining 6 months can be worked remotely with travel flexibility
• Relocation support: We support visa sponsorship and relocation logistics for the right hire