Ecom Creative Strategist (mfd) Short-Form Video Ads DTC E-Commerce

GETHR; Dubai; On-site; AED 120,000 - 180,000; Full time

Benefits offered by this job

Visa sponsorship for Dubai

Office: Dubai Business Bay

Job summary

GETHR is recruiting for a Dubai-based leader to oversee a large creative team in a fast-growing DTC ecommerce environment. You will manage 45 video editors, shape the weekly testing pipeline across Meta and TikTok, and drive performance through data-driven creative decisions.

You will develop compelling ad concepts, write briefs, and collaborate with the media buying team to optimize spend and scale successful campaigns.

Qualifications

• 13+ years of experience producing, directing, or strategizing performance video ads for DTC brands.
• Strong understanding of Facebook/Instagram/TikTok creative and platforms.
• Fluent, clear and strong English communication (written and spoken).

Responsibilities

• Manage a team of 45 video editors: brief them, review their work, set quality standards, manage workload, give regular feedback and help them improve.
• Own the weekly creative testing pipeline across Meta and TikTok including concepts, hooks, angles, formats and iterations.
• Develop ad concepts and write clear creative briefs that editors can execute with minimal back-and-forth.
• Work with the media buying team to read performance data and decide what to scale, iterate or kill.
• Stay hands-on: cut or adjust ads for urgent tests, new angles, or revisions.
• Track and report on creative performance metrics (hook rate, hold rate, CTR, CPA, ROAS).
• Build systems, SOPs, and workflows to scale the creative team.

Skills

Video editing

Leadership

Performance ads

Adobe Premiere

After Effects

CapCut

DTC ecommerce

Tools

Adobe Premiere Pro

After Effects

CapCut

Job description

Full-time Dubai-based Reports to CEO & Head of Operations

We are hiring for a fast-growing founder-led DTC ecommerce company focused on building scaling and operating high-growth physical-product brands internationally.

The company specializes in performance-driven ecommerce with a strong focus on acquisition creative retention and operational excellence. The team moves fast values ownership and is building a high-performance team in Dubai while collaborating with remote talent across the world.

The founder has scaled a profitable DTC business to $5M in monthly revenue and is now building the next stage of the company with a strong focus on creative performance systems and long-term team growth.

Tasks

Your Responsibilities

• Manage a team of 45 video editors: brief them review their work set quality standards manage workload give regular feedback and help them improve
• Own the weekly creative testing pipeline across Meta and TikTok including concepts hooks angles formats and iterations
• Develop ad concepts and write clear creative briefs that editors can execute without unnecessary back‑and‑forth
• Work directly with the media buying team to read performance data and decide what to scale iterate or kill
• Stay close to the craft and cut or adjust ads yourself when needed especially for urgent tests new angles A concepts or revisions
• Track and report on creative performance including hook rate hold rate CTR CPA and ROAS contribution
• Stay on top of what is working across DTC physical products UGC‑style ads and short‑form performance creative
• Build the systems SOPs and workflows that allow the creative team to scale

What We Are Looking For

• 13 years of experience producing directing or strategizing performance video ads for DTC ecommerce brands
• Strong understanding of Facebook Instagram TikTok and ideally Pinterest creative
• Experience managing leading briefing or reviewing video editors even if this was informal leadership
• A proven track record of ads that performed at scale ideally with context around spend CPA ROAS CTR or scale
• Strong hands‑on skills in Adobe Premiere After Effects and/or CapCut
• Deep understanding of the Meta and TikTok creative landscape including UGC hooks native formats and current direct‑response ad trends
• Commercial instinct: you think in CPA ROAS and conversion rate not just views or engagement
• Structured and self‑directed working style: you find the next test you do not wait to be told
• Genuine interest in direct response ecommerce and what actually drives sales
• Fluent clear and strong English communication skills both written and spoken
• Stable career history and interest in building long-term

Bonus points if you have experience with physical‑product brands in beauty home lifestyle household products consumer goods or similar categories.

Benefits

How We Work

• Speed and iteration over perfection
• Clear ownership and accountability
• Results‑first culture
• Direct access to the founder and performance team
• No unnecessary meetings
• Fast feedback loops
• Performance‑driven decision making

What We Offer

• Full ownership of the creative function for a scaling DTC brand in English‑speaking markets
• A team of 45 video editors to lead from day one
• Direct access to the founder and performance team
• Clear progression path as the brand and creative team scale
• Performance‑linked growth opportunity after probation
• Visa sponsorship for Dubai
• Office: Dubai Business Bay (min. 6 month/ year)
• Long‑term opportunity inside a fast‑moving founder‑led ecommerce group

Hiring Process

To keep the process practical and performance‑oriented the first step is designed to give both sides a clear impression before investing too much time.

• watch the founders Intro video to understand the opportunity
• Short English WhatsApp voice note 16Personalities result
• Test project / case study
• Recruiter interview short structured questionnaire
• Founder interview
• Potential 1-2 weeks paid test work phase in Dubai
• Final offer and contract signature > join the team.