Performance Marketing Lead for Growth & ROAS

Landmark Group; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

HomeBox, part of Landmark Group, seeks a Senior Performance Marketing lead to own paid channels, drive customer acquisition and revenue growth, and achieve media efficiency and strong ROAS across platforms.

You will plan and optimize Google, Meta and TikTok campaigns, implement CT tracking with GA4 and GTM, supervise agency partners, collaborate with ecommerce, brand and analytics teams, and relentlessly test from creatives to bidding to boost ecommerce and store footfall.

Qualifications

• Experience planning and optimizing paid channels (Google, Meta, TikTok).
• Strong analytics, measurement and reporting capabilities.
• Ability to work with agencies and cross-functional teams.

Responsibilities

• Own paid revenue, customer acquisition and media efficiency.
• Deliver KPIs including ROAS, CAC, Conversion Rate and Revenue.
• Plan, execute and optimize campaigns on Google, Meta, TikTok.
• Lead agency governance and performance reviews.
• Develop dashboards and ensure accurate tracking across properties.
• Lead testing across audiences, creatives, landing pages and bidding.

Skills

Paid media

Campaign optimization

Digital analytics

Dashboard reporting

A/B testing

Tools

Google Ads

Meta Ads

TikTok Ads

GA4

GTM

Job description

HomeBox, part of Landmark Group, seeks a Senior Performance Marketing lead to own paid channels, drive customer acquisition and revenue growth, and achieve media efficiency and strong ROAS across platforms.

You will plan and optimize Google, Meta and TikTok campaigns, implement CT tracking with GA4 and GTM, supervise agency partners, collaborate with ecommerce, brand and analytics teams, and relentlessly test from creatives to bidding to boost ecommerce and store footfall.