MEA GTM Alignment & SFE Manager

GSK; Dubai; On-site; AED 257,000 - 331,000; Full time

Job summary

A leading consumer health company is seeking an experienced MEA GTM Alignment & SFE Manager in Dubai. This role focuses on unifying go-to-market strategies across channels to maximize brand performance. Candidates must have at least 5 years of experience in sales or marketing, strong analytical skills, and be fluent in English. The position involves driving field-force effectiveness and implementing sales plans. A competitive package is offered, along with opportunities for professional growth in a dynamic environment.

Qualifications

• Minimum 5 years in Sales, Marketing or commercial excellence roles.
• Fluent in English.
• Strong problem-solving skills.
• Ability to track objectives and manage projects.

Responsibilities

• Co-ordinate and optimise the GTM plans across key channels.
• Build and execute the GTM roadmap.
• Enhance Field-Force strategies through analytics.
• Lead the field-force community of practice.

Skills

Sales skills

Analytics

Data modelling

Communication

CRM tools proficiency

Tools

Power BI

Excel

Job description

Welcome to Haleon. We’re a purpose‑driven world‑class consumer company putting everyday health in the hands of people. For the last three years since our launch we’ve grown, evolved and are now entering an exciting new chapter one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin and Centrum – lead resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win‑as‑One strategy. It puts our purpose to deliver better everyday health with humanity at the heart of everything we do. It unites, inspires and challenges us to be better every day, driven by our agile performance‑focused culture.

About the role

The MEA GTM Alignment & SFE Manager is a role within the MEA Business Unit team that combines field‑force effectiveness and field‑force capability building with GTM governance and alignment.

The role is designed to ensure that our GTM plans are fully aligned across channels and categories to maximise performance and potential. Since the strategy of each channel as well as each category will sit with different individuals this role will be key in bringing all those plans together in a unified manner and feeding that information into the NRM & RTM functional team. This will enable close synergy between our Category and GTM plans with our NRM & RTM ambitions.

Alongside this the role will drive the capability tools and focus areas of our reps and sales managers to increase reach, engagement and recommendations of our brands through a multichannel strategy. They will be required to ensure that the key KPIs across our perfect store ambition – MSL, SOS, POG, Promo, POSM, CARD, Positioning, Brand Blocking and Availability – are achieved.

This role is expected to drive expert field‑force effectiveness in the respective LOCs supported by a robust segmentation & targeting approach and build a high‑performing team to grow recommendation and penetration for priority Haleon brands and categories.

Help develop and improve tools (CRM) and processes to manage and monitor performance such as Power BI reports to generate insights and work with LOCs to act for improvement.

Contribute to the MEA ComEx community to provide best practices from the LOCs and stimulate synergies between them. They will also develop and implement sales incentive plans for Pharmacies, including sell‑out incentives and updated Pharmacy contracts.

Key responsibilities

• Co‑ordinate and optimise the GTM plans across the key channels and categories with the relevant tracking and scorecards.
• Build and execute the GTM roadmap for the MEA BU across a 3‑year horizon in line with the LRP process.
• Bring the outside in on best‑in‑class GTM strategies and execution wins that will accelerate MEA GTM delivery versus the competition.
• Enhance the execution of Field‑Force strategies through improved insights and analytics.
• Own the tracking governance and optimisation of the key SFE KPIs like MSL, SOS, POG, Promo, POSM, CARD, Positioning, Brand Blocking and Availability.
• Manage Multichannel Activation analytics tracking performance and program implementation in collaboration with the LOC Field‑Force Manager and LOC ComEx lead.
• Utilise the MEA Pulse Power BI dashboard to monitor impact productivity, track Sales Incentive Plan (SIP) performance and oversee Multichannel activations for LOC in partnership with the BU Data Analytics manager and LOCs.
• Monitor the impact of SFE initiatives through aligned metrics for effectiveness and efficiency, ensuring benchmarking and consistency across MEA markets in coordination with the Category & Channel GTM leads.
• Conduct regular analyses of field‑force productivity providing insights on channel efficiency or effectiveness gaps and collaborate with LOCs to implement corrective actions.
• Collaborate with the LOC Sales Lead to identify and support potential initiatives requiring above‑market support and resources.
• Facilitate the implementation of any enhancements to the SFE systems (Veeva Trax, PD Android & IR) and aid LOCs on processes.
• Lead the field‑force community of practice fostering the identification and sharing of best practices while promoting synergies between LOCs.
• Develop and lead the deployment of the MEA ISE capability strategy at the local level ensuring alignment with EMEAL region.
• Identify training and development needs and integrate global or BU capability programmes.
• Lead segmentation and target planning and execution at the local level, including aligning territory management and efficiently allocating expert field‑force resources across different segments to optimise reach, frequency and engagement.
• Provide Sales Incentive Plans for LOCs to ensure adherence to principles.
• Act as the Single Point of Contact (SPOC) for Global Veeva, Global Data Knowledge Centre, BI analytics, BU tech and key partners on field‑force and ISE initiatives.
• Embed and ensure an efficient and effective working model between BU and LOC.
• Provide data and insights to create Plans to Win and Annual Brand Plans focusing on audience and channel perspectives and advising on appropriate priorities and investment levels.

Qualifications and skills

Mandatory

• Minimum 5 years in Sales, Marketing or commercial excellence roles.
• High visibility and impact. Always present and driving change via face‑to‑face interaction and stakeholder engagement.
• Proficient in data modelling, analytics and CRM tools (e.g. Power BI and advanced Excel).
• Strong problem‑solving and analytical skills for generating insights and recommendations.
• Excellent communication, influencing and resilience for effective leadership.
• Ability to set and track objectives, understand commercial impact and manage projects.
• Skilled in collaboration across diverse organisational levels and countries.
• Detailed knowledge of the MEA landscape.
• Fluent in English.

Preferred

• Understanding of the rollout and embedding of new commercial systems and tools.
• Proven ability to adapt to varied functional roles, responsibilities and expectations.

Equal Opportunities

Haleon is committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture where different backgrounds and views are valued and respected, all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process we may ask you to share some personal information which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes and will never be used in making any employment decisions including hiring decisions.