MEA CRM Operations Specialist — Hybrid

General Motors Company; Abu Dhabi; Hybrid; AED 180,000 - 240,000; Full time

Job summary

General Motors Company in Dubai seeks a CRM Operations Specialist to manage day-to-day customer lifecycle marketing and CRM activities across the Middle East and Africa. The role coordinates direct marketing via email, WhatsApp, and other channels while supporting lead management and dealer handoffs.

The candidate will monitor data quality, prepare reports, and collaborate with internal teams, agencies and partners to drive continuous improvement in engagement and conversion.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Information Systems or related field.
• 3–5 years of experience in CRM, marketing operations or related roles.
• Experience in a customer-facing, digitally enabled or data-driven business.
• Strong knowledge of customer lifecycle marketing and CRM processes.
• Proficiency with CRM tools and reporting; Excel and PowerPoint skills.

Responsibilities

• Manage day-to-day customer lifecycle marketing and CRM operations for the Middle East and Africa.
• Coordinate direct marketing across email, WhatsApp and approved channels.
• Support lead management, dealer handoffs, campaigns and journey operations.
• Ensure data quality, and prepare recurring reports and dashboards.
• Collaborate with dealers, internal teams, agencies and partners to drive improvements.

Skills

CRM operations

Lead management

Marketing operations

Data quality

Communication

Problem solving

English fluency

Education

Bachelor’s degree in Marketing or related field

Equivalent practical experience

Tools

Salesforce

Microsoft Excel

PowerPoint

Job description

General Motors Company in Dubai seeks a CRM Operations Specialist to manage day-to-day customer lifecycle marketing and CRM activities across the Middle East and Africa. The role coordinates direct marketing via email, WhatsApp, and other channels while supporting lead management and dealer handoffs.

The candidate will monitor data quality, prepare reports, and collaborate with internal teams, agencies and partners to drive continuous improvement in engagement and conversion.