CRM & Automation Strategist

The Greater Change; Dubai; On-site; AED 312,000 - 469,000; Full time

Benefits offered by this job

Visa & Medical Insurance

Annual flight ticket

Professional development support

Job summary

The Greater Change in Dubai is hiring a CRM & Automation Specialist to manage marketing CRM, automation platforms, and connected customer journeys across its real estate projects. You will configure lead capture, routing, and sales handover, build nurturing journeys, and drive reporting and optimisation with cross‑functional teams.

You will work closely with Sales, Marketing, Content, Events and Technology to improve engagement, conversion, and team efficiency through practical automation

Qualifications

• Bachelor’s degree in Marketing, Business, Information Systems, or related field.
• 3–5 years hands-on experience in CRM, marketing automation, or lifecycle marketing.
• Experience with Salesforce, HubSpot, Microsoft Dynamics, or Zoho.
• Experience configuring workflows, audience segments, lead routing, nurturing campaigns, and reporting dashboards.
• Strong understanding of lead management and Marketing-Sales relationships.
• Knowledge of data mapping, integration tools, and API concepts.
• UAE market experience is advantageous; Arabic is a plus.

Responsibilities

• CRM configuration and marketing operations for corporate brand, projects and products.
• Build connected customer journeys to capture enquiries and nurture interest.
• Configure lead capture, routing, and sales handover rules.
• Create and optimize email, messaging and campaigns; ensure deliverability and personalisation.
• Develop segmentation, data quality, consent, and suppression processes.
• Coordinate events, launches, and communications with relevant teams.
• Define integrations, test workflows, and monitor performance dashboards.
• Report on campaign performance and drive continuous improvement.

Skills

CRM configuration

Marketing operations

Audience segmentation

Campaign execution

Data management

Reporting and analytics

Lead nurturing

Workflow design

Problem solving

Education

Bachelor’s degree in Marketing/Business/Information Systems or related field

Tools

Salesforce

HubSpot

Microsoft Dynamics

Zoho

Job description

The Greater Change in Dubai is hiring a CRM & Automation Specialist to manage marketing CRM, automation platforms, and connected customer journeys across its real estate projects. You will configure lead capture, routing, and sales handover, build nurturing journeys, and drive reporting and optimisation with cross‑functional teams.

You will work closely with Sales, Marketing, Content, Events and Technology to improve engagement, conversion, and team efficiency through practical automation