Marketing Specialist - Growth & Campaigns

ASSA ABLOY Entrance Systems AB; Dubai; On-site; AED 120,000 - 240,000; Full time

Job summary

ASSA ABLOY Entrance Systems AB in Dubai is seeking a Marketing Specialist to plan, execute, and optimize integrated campaigns across Yale, ASSA ABLOY and regional brands. You will drive lead generation, customer engagement and brand growth through digital marketing, content creation, events and channel activities.

The role focuses on coordinating marketing programs, managing campaigns end‑to‑end, refining SEO and content, and delivering measurable results for a fast‑paced Middle East market.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 3-5 years of marketing experience, with exposure to digital marketing and campaign execution.
• Hands-on experience managing Meta, Google, and TikTok advertising platforms.
• Proficiency in Adobe InDesign; knowledge of Adobe Illustrator and Photoshop is an advantage.
• Familiarity with GA4, Google Tag Manager, Google Search Console, SEO tools, and CRM platforms.
• Strong communication, copywriting, analytical, and project coordination skills.
• Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Fluent in written and spoken English; Arabic is an advantage.
• Highly organized and detail-oriented, with strong multitasking and time management skills, in a fast-paced environment.

Responsibilities

• Plan and execute integrated 360° marketing campaigns across digital, offline, and partner channels.
• Support product launches, brand campaigns, promotional activities, and customer engagement initiatives.
• Manage marketing projects from planning through execution with alignment to objectives.
• Maintain websites, landing pages, blogs, e-catalogues, and e-commerce content with SEO.
• Create and localize marketing materials including brochures, catalogs, presentations, videos, newsletters and sales tools.
• Coordinate with internal teams and external partners to ensure successful project delivery.
• Develop and execute lead nurturing programs through CRM and email marketing.
• Analyze marketing performance and campaign ROI, and prepare monthly reports.
• Support events and exhibitions planning and execution.

Skills

Digital Marketing

Lead Generation

Content Creation

SEO

Analytics

Campaign Management

Adobe InDesign

Microsoft Excel

English Fluency

Arabic language

Education

Bachelor's degree in Marketing/Business Admin/Communications

Tools

GA4

Google Tag Manager

Google Search Console

CRM platforms

Adobe Creative Suite

Job description

ASSA ABLOY Entrance Systems AB in Dubai is seeking a Marketing Specialist to plan, execute, and optimize integrated campaigns across Yale, ASSA ABLOY and regional brands. You will drive lead generation, customer engagement and brand growth through digital marketing, content creation, events and channel activities.

The role focuses on coordinating marketing programs, managing campaigns end‑to‑end, refining SEO and content, and delivering measurable results for a fast‑paced Middle East market.