Integrated Marketing Specialist

ASSA ABLOY Group; Dubai; On-site; AED 90,000 - 120,000; Full time

Job summary

ASSA ABLOY Group is seeking a Marketing Specialist to plan, execute, and optimize integrated marketing initiatives across Yale, ASSA ABLOY, and other brands in the Middle East. You will drive brand awareness, lead generation, and customer engagement through digital marketing, content creation, events, and channel activities.

The role reports to the Marketing Manager and focuses on delivering coordinated campaigns, performance analytics, and consistent brand execution across customer touchpoints

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 3-5 years of marketing experience with exposure to digital marketing and campaign execution.
• Hands‑on experience managing Meta, Google, and TikTok advertising platforms.
• Proficiency in Adobe InDesign; knowledge of Illustrator and Photoshop is an advantage.
• Familiarity with GA4, Google Tag Manager, Google Search Console, SEO tools, and CRM platforms.
• Strong communication, copywriting, analytical, and project coordination skills.
• Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Fluent in written and spoken English; Arabic is an advantage.
• Highly organized and detail‑oriented with strong multitasking and time management.

Responsibilities

• Plan and execute integrated 360° marketing campaigns across digital, offline, and partner channels.
• Support product launches, brand campaigns, promotional activities, and customer engagement initiatives.
• Manage marketing projects from planning through execution while aligning with objectives.
• Manage Yale and ASSA ABLOY social media channels, including content planning and engagement.
• Execute digital marketing initiatives including email marketing, marketing automation, SEO, and paid ads.
• Develop lead generation and customer acquisition programs to drive growth.
• Track and report on campaign performance with recommendations for improvement.
• Maintain websites, landing pages, blogs, and product content with SEO optimization.
• Create and localize marketing materials and ensure brand guideline consistency.
• Conduct market, customer, and competitor research; analyze performance and ROI.
• Plan and support events, exhibitions, and partner activations; coordinate with stakeholders.
• Maintain marketing databases and CRM records; manage calendars and admin tasks.
• Develop lead nurturing programs via CRM and optimize email campaigns.

Skills

Digital marketing

Content creation

Campaign execution

Lead generation

Communication

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or related field

Tools

Meta Ads

Google Ads

TikTok Ads

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

GA4

Google Tag Manager

Google Search Console

CRM platforms

Microsoft Excel

PowerPoint

Job description

ASSA ABLOY Group is seeking a Marketing Specialist to plan, execute, and optimize integrated marketing initiatives across Yale, ASSA ABLOY, and other brands in the Middle East. You will drive brand awareness, lead generation, and customer engagement through digital marketing, content creation, events, and channel activities.

The role reports to the Marketing Manager and focuses on delivering coordinated campaigns, performance analytics, and consistent brand execution across customer touchpoints