Marketing Specialist: Brand Growth & Lead Gen

Assa Abloy Entrance Systems LLC; Dubai; Presencial; AED 120.000 - 180.000; Jornada completa

Descripción de la vacante

Assa Abloy Entrance Systems LLC is seeking a Marketing Specialist to plan, execute and optimize integrated marketing initiatives for Yale ASSA ABLOY and other brands in the Middle East. You will support brand growth, lead generation, customer engagement and business development through digital marketing, content creation and events.

The role covers campaigns, lead nurturing, content localization, SEO/AEO and CRM-driven initiatives, collaborating with regional and global stakeholders to ensure

Formación

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Hands-on experience with Meta, Google, and TikTok advertising platforms.
• Proficiency in Adobe InDesign; knowledge of Illustrator and Photoshop advantageous.
• Familiarity with GA4, Google Tag Manager, Google Search Console, SEO tools, and CRM platforms.
• Strong communication, copywriting, analytical and coordination skills.
• MS Office, especially Excel and PowerPoint.

Responsabilidades

• Plan and execute integrated 360 marketing campaigns across digital, offline and partner channels.
• Support product launches, brand campaigns, promotions and customer engagement initiatives.
• Manage marketing projects from planning through execution aligned with brand objectives.
• Manage social media channels and digital campaigns (email, SEO, paid ads).
• Develop lead generation and customer acquisition programs; report on campaign performance.

Conocimientos

Marketing strategy

Campaign execution

Copywriting

Analytical skills

Project coordination

English fluency

Arabic language (advantage)

Educación

Bachelor's degree in Marketing/Business Administration/Communications

Herramientas

Adobe InDesign

Adobe Illustrator

Photoshop

GA4

Google Tag Manager

Google Search Console

CRM platforms

Descripción del empleo

Assa Abloy Entrance Systems LLC is seeking a Marketing Specialist to plan, execute and optimize integrated marketing initiatives for Yale ASSA ABLOY and other brands in the Middle East. You will support brand growth, lead generation, customer engagement and business development through digital marketing, content creation and events.

The role covers campaigns, lead nurturing, content localization, SEO/AEO and CRM-driven initiatives, collaborating with regional and global stakeholders to ensure