Regional Marketing Specialist — Brand & Growth (MEA)

ASSA ABLOY; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

ASSA ABLOY Group in Dubai seeks a Marketing Specialist to plan, execute, and optimize integrated marketing initiatives for Yale, ASSA ABLOY, and other brands across the Middle East region. The role supports brand growth, lead generation, customer engagement, and business development through digital marketing, content creation, product marketing, events, and channel marketing activities.

The successful candidate will strengthen brand awareness, drive demand, and ensure consistent brand execution

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• 3-5 years of marketing experience with digital marketing and campaigns.
• Hands-on experience with Meta, Google, and TikTok advertising platforms.
• Proficiency in Adobe InDesign; knowledge of Illustrator and Photoshop an advantage.
• Familiar with GA4, Google Tag Manager, Google Search Console, SEO tools, and CRM platforms.
• Strong communication, copywriting, analytical, and project coordination skills.
• Advanced Excel and PowerPoint skills.
• Fluent in written and spoken English; Arabic is an advantage.
• Highly organized, detail-oriented, and able to multitask in a fast-paced environment.

Responsibilities

• Plan and execute integrated 360° marketing campaigns across digital, offline, and partner channels.
• Support product launches, brand campaigns, promotions, and customer engagement initiatives.
• Manage Yale and ASSA ABLOY social media channels with content planning and engagement.
• Execute digital marketing including email, automation, SEO, and paid campaigns such as Google Ads.
• Assist in lead generation and customer acquisition programs to drive growth.
• Track, analyze, and report on campaign performance and ROI.
• Maintain websites, content, and localize marketing materials; optimize SEO and content visibility.
• Ensure brand guidelines are consistently applied across channels.
• Coordinate events, exhibitions, and stakeholder management with internal and external partners.

Skills

Digital marketing

Campaign management

Social media management

Email marketing

Content creation

SEO/SEM

CRM platforms

Analytics

English fluency

Education

Bachelor’s degree in Marketing, Business Administration, Communications

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Adobe InDesign

Adobe Illustrator

Photoshop

GA4

Google Tag Manager

Google Search Console

Job description

ASSA ABLOY Group in Dubai seeks a Marketing Specialist to plan, execute, and optimize integrated marketing initiatives for Yale, ASSA ABLOY, and other brands across the Middle East region. The role supports brand growth, lead generation, customer engagement, and business development through digital marketing, content creation, product marketing, events, and channel marketing activities.

The successful candidate will strengthen brand awareness, drive demand, and ensure consistent brand execution