Marketing Specialist

Assa Abloy Entrance Systems LLC; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Assa Abloy Entrance Systems LLC is seeking a Marketing Specialist to plan, execute and optimize integrated marketing initiatives for Yale ASSA ABLOY and other brands in the Middle East. You will support brand growth, lead generation, customer engagement and business development through digital marketing, content creation and events.

The role covers campaigns, lead nurturing, content localization, SEO/AEO and CRM-driven initiatives, collaborating with regional and global stakeholders to ensure

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Hands-on experience with Meta, Google, and TikTok advertising platforms.
• Proficiency in Adobe InDesign; knowledge of Illustrator and Photoshop advantageous.
• Familiarity with GA4, Google Tag Manager, Google Search Console, SEO tools, and CRM platforms.
• Strong communication, copywriting, analytical and coordination skills.
• MS Office, especially Excel and PowerPoint.

Responsibilities

• Plan and execute integrated 360 marketing campaigns across digital, offline and partner channels.
• Support product launches, brand campaigns, promotions and customer engagement initiatives.
• Manage marketing projects from planning through execution aligned with brand objectives.
• Manage social media channels and digital campaigns (email, SEO, paid ads).
• Develop lead generation and customer acquisition programs; report on campaign performance.

Skills

Marketing strategy

Campaign execution

Copywriting

Analytical skills

Project coordination

English fluency

Arabic language (advantage)

Education

Bachelor's degree in Marketing/Business Administration/Communications

Tools

Adobe InDesign

Adobe Illustrator

Photoshop

GA4

Google Tag Manager

Google Search Console

CRM platforms

Job description

ABOUT THE ROLE

The Marketing Specialist is a key role reporting to the Marketing Manager and is responsible for planning executing and optimizing integrated marketing initiatives for Yale ASSA ABLOY and other brands under the global portfolio across the Middle East region The role supports brand growth lead generation customer engagement and business development through a combination of digital marketing content creation product marketing events and channel marketing activities The successful candidate will play an important role in strengthening brand awareness driving demand and ensuring consistent brand execution across all customer touchpoints

KEY ACCOUNTABILITIES

Marketing Campaigns amp Brand Activation

• Plan and execute integrated 360 marketing campaigns across digital offline and partner channels
• Support product launches brand campaigns promotional activities and customer engagement initiatives
• Manage marketing projects from planning through execution while ensuring alignment with business and brand objectives

Digital Marketing amp Lead Generation

• Manage and grow Yale and ASSA ABLOY social media channels including content planning publishing and audience engagement
• Execute digital marketing initiatives including email marketing marketing automation SEO and paid advertising campaigns such as Google Ads
• Assist in developing and supporting lead generation and customer acquisition programs to drive business growth
• Track analyze and report on the performance of digital campaigns providing recommendations for continuous improvement

Content Website amp Brand Management

• Maintain and update websites landing pages blogs e-catalogues and e-commerce product content while implementing and optimizing SEO and AEO strategies to improve website visibility organic search performance and discoverability across search engines and AI-powered platforms
• Create update and localize marketing materials including brochures catalogues presentations videos newsletters and sales tools
• Assist in ensuring consistent implementation of brand guidelines across all digital print and customer-facing communications and touchpoints

Market Insights amp Reporting

• Conduct market customer and competitor research to identify trends opportunities and best practices
• Analyze marketing performance and campaign ROI and prepare monthly marketing reports

Events amp Stakeholder Management

• Support the planning and execution of exhibitions customer events trade shows and marketing activations
• Coordinate with internal teams regional and global stakeholders agencies vendors and external partners to ensure successful project delivery
• Assist in manage merchandising point-of-sale materials and brand visibility initiatives

Marketing Operations

• Maintain marketing databases and CRM records ensuring data accuracy and effective campaign tracking
• Manage marketing calendars schedules and administrative activities to support the efficient operation of the marketing function
• Assist in ensuring the regional brand showroom and marketing assets consistently reflect the premium positioning of Yale ASSA ABLOY and other brands

CRM Lead Nurturing amp Email Marketing

• Develop and execute lead nurturing programs through CRM ensuring effective audience segmentation lead qualification customer engagement and conversion throughout the customer journey
• Plan create and optimize email marketing campaigns including newsletters product launches event invitations and promotional communications while monitoring performance and implementing continuous improvements based on campaign analytics

Bachelor s degree in Marketing, Business Administration, Communications, or a related field. 3-5 years of marketing experience, with exposure to digital marketing and campaign execution. Hands-on experience managing Meta, Google, and TikTok advertising platforms. Proficiency in Adobe InDesign; knowledge of Adobe Illustrator and Photoshop is an advantage. Familiarity with GA4, Google Tag Manager, Google Search Console, SEO tools, and CRM platforms. Strong communication, copywriting, analytical, and project coordination skills. Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint. Fluent in written and spoken English; Arabic is an advantage. Highly organized and detail-oriented, with strong multitasking and time management skills, with the ability to deliver high-quality work within agreed timelines in a fast-paced environment.