Growth Marketing Specialist - Middle East

Record UK Ltd; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

ASSA ABLOY Group in Dubai seeks a Marketing Specialist to plan, execute, and optimize integrated marketing initiatives for Yale, ASSA ABLOY, and other brands. You will lead digital campaigns, content creation, events, and channel marketing to strengthen brand awareness and drive demand across the Middle East.

You will manage social media, email and SEO efforts, support product launches, create localized materials, and analyze performance to continuously improve ROI in a fast-paced, regional

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Responsibilities

• Plan and execute integrated 360° marketing campaigns across digital, offline, and partner channels.
• Support product launches, brand campaigns, promotional activities, and customer engagement initiatives.
• Manage marketing projects from planning through execution while aligning with business and brand objectives.
• Grow Yale and ASSA ABLOY social media channels with content planning and audience engagement.
• Execute digital marketing initiatives including email marketing, marketing automation, SEO, and paid campaigns.
• Assist in lead generation and customer acquisition programs to drive business growth.
• Track, analyze, and report on campaign performance to drive improvements.
• Maintain websites and content, optimize SEO and ensure brand guidelines across touchpoints.
• Conduct market/competitor research and prepare monthly marketing reports.
• Plan and support exhibitions, events and activations, coordinating with stakeholders.
• Maintain marketing databases and CRM records, and support campaign tracking.

Skills

Marketing experience

Digital advertising

Copywriting

Analytical

Project coordination

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

GA4

Google Tag Manager

Google Search Console

CRM platforms

Job description

ASSA ABLOY Group in Dubai seeks a Marketing Specialist to plan, execute, and optimize integrated marketing initiatives for Yale, ASSA ABLOY, and other brands. You will lead digital campaigns, content creation, events, and channel marketing to strengthen brand awareness and drive demand across the Middle East.

You will manage social media, email and SEO efforts, support product launches, create localized materials, and analyze performance to continuously improve ROI in a fast-paced, regional