Integrated Marketing Specialist — Brand & Growth

ASSA ABLOY; Musaffah; Presencial; AED 90.000 - 150.000; Jornada completa

Descripción de la vacante

ASSA ABLOY Group is seeking a Marketing Specialist to lead integrated marketing initiatives for Yale, ASSA ABLOY, and related brands in the Middle East. The role focuses on brand growth, engagement, and demand generation through digital marketing, content creation, events, and channel activities.

You will support brand consistency, optimize campaigns, and collaborate with regional and global teams to strengthen market presence while delivering measurable results.

Formación

• Bachelor’s degree in Marketing, Business Administration or Communications.
• 3–5 years marketing experience with digital marketing exposure.
• Hands-on managing Meta, Google, and TikTok advertising platforms.
• Proficient with Adobe InDesign; knowledge of Illustrator and Photoshop is a plus.
• Familiar with GA4, GTM, Search Console, SEO tools, and CRM platforms.
• Strong communication, copywriting, analytics and project coordination skills.
• Advanced MS Office, especially Excel and PowerPoint.
• Fluent in English; Arabic is an advantage.

Responsabilidades

• Plan, execute, and optimize integrated 360° marketing campaigns across digital, offline, and partner channels.
• Manage digital marketing and lead generation for Yale, ASSA ABLOY brands; support events and activations.
• Maintain websites, content, and e-catalogues; optimize SEO and localize materials.
• Analyze market trends, campaign ROI, and prepare monthly marketing reports.

Conocimientos

Digital marketing

Content creation

Copywriting

Analytics

Project coordination

English fluency

Arabic (advantage)

Educación

Bachelor’s degree in Marketing, Business Administration, Communications

Herramientas

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

GA4

Google Tag Manager

Google Search Console

CRM platforms

Descripción del empleo

ASSA ABLOY Group is seeking a Marketing Specialist to lead integrated marketing initiatives for Yale, ASSA ABLOY, and related brands in the Middle East. The role focuses on brand growth, engagement, and demand generation through digital marketing, content creation, events, and channel activities.

You will support brand consistency, optimize campaigns, and collaborate with regional and global teams to strengthen market presence while delivering measurable results.