Regional Marketing Specialist: Digital & Brand Activation

Traka Group; Dubai; Presencial; AED 167.000 - 234.000; Jornada completa

Descripción de la vacante

ASSA ABLOY Group in Dubai is seeking a Marketing Specialist to plan, execute, and optimize integrated campaigns for Yale, ASSA ABLOY, and brands across the Middle East. You will drive brand growth, lead generation, and customer engagement through digital marketing, content creation, events, and channel activities.

The role supports global portfolio brands, ensures consistent brand execution across touchpoints, and collaborates with regional and global stakeholders to deliver high-impact

Formación

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 3-5 years of marketing experience with digital marketing and campaign execution.
• Hands-on experience managing Meta, Google, and TikTok advertising platforms.
• Proficiency in Adobe InDesign; knowledge of Illustrator and Photoshop is an advantage.
• Familiarity with GA4, GTM, GSC, SEO tools, and CRM platforms.
• Strong communication, copywriting, analytical, and project coordination skills.
• Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Fluent in written and spoken English; Arabic is an advantage.
• Highly organized, detail-oriented, and able to multitask in a fast-paced environment.

Responsabilidades

• Plan and execute integrated 360° marketing campaigns across digital and offline channels.
• Support product launches, brand campaigns, and customer engagement initiatives.
• Manage marketing projects from planning through execution aligned with brand objectives.
• Grow Yale and ASSA ABLOY social media channels with content planning and engagement.
• Execute digital marketing including email, SEO, and paid campaigns.
• Develop and support lead generation and customer acquisition programs.

Conocimientos

Meta Ads

Google Ads

TikTok Ads

Adobe InDesign

Adobe Illustrator

Photoshop

GA4

GTM

GSC

SEO Tools

CRM Platforms

Copywriting

Excel

PowerPoint

English

Arabic

Educación

Bachelor’s degree in Marketing, Business Administration, Communications, or related field

Herramientas

Adobe InDesign

Adobe Illustrator

Photoshop

Descripción del empleo

ASSA ABLOY Group in Dubai is seeking a Marketing Specialist to plan, execute, and optimize integrated campaigns for Yale, ASSA ABLOY, and brands across the Middle East. You will drive brand growth, lead generation, and customer engagement through digital marketing, content creation, events, and channel activities.

The role supports global portfolio brands, ensures consistent brand execution across touchpoints, and collaborates with regional and global stakeholders to deliver high-impact