Marketing Specialist

Rio Travels LLC; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Rio Travels LLC in Dubai seeks a seasoned digital marketing specialist to plan, build and optimize Google Ads campaigns across Search, Performance Max, Display and YouTube, plus Meta Ads for lead generation in travel products.

You will track the full journey from inquiry to revenue, coordinate with sales, and implement GA4, GTM, Pixel and Conversions API while testing creatives and audiences to improve CTR, CPL and ROAS.

Qualifications

• 2–5+ years of hands‑on Google Ads & Meta Ads experience, ideally in travel, tourism, visas, hospitality, or another lead‑gen industry.
• Strong knowledge of GA4, Google Tag Manager, conversion tracking, and remarketing.
• Proven ability to manage budgets and optimize campaigns independently for ROI/ROAS.
• Data-driven mindset — comfortable analyzing lead quality, not just campaign clicks.
• Google Ads and/or Meta Blueprint certification is a plus.
• Experience with WhatsApp lead generation and CRM/lead-management tools is a plus.
• Basic understanding of SEO is a plus.
• Arabic and English communication skills are an advantage.

Responsibilities

• Plan, build and optimize Google Ads campaigns (Search, Performance Max, Display, YouTube) for travel products.
• Manage Meta Ads campaigns (Facebook, Instagram) including lead gen, retargeting and conversion campaigns.
• Set up and manage GA4, Google Tag Manager, Meta Pixel, Conversions API and offline conversions.
• Run continuous A/B testing on creatives, copy and audiences to improve CTR, CPL and lead quality.
• Monitor keyword, audience and competitor trends; prepare performance reports (CPL, CPA, ROAS, conversions).

Skills

Google Ads

Meta Ads

GA4

Google Tag Manager

Conversions API

Lead generation

SEO basics

Tools

Meta Pixel

GA4

GTM

CRM/lead-management tools

Job description

Plan build and optimize Google Ads campaigns Search Performance Max Display YouTube for travel products Manage Meta Ads Facebook Instagram lead gen retargeting conversion and engagement campaigns Generate qualified leads for UAE visas flight tickets holiday packages hotel bookings airport transfers and group family travel including the Philippine and other expat markets Track the full journey from ad inquiry qualified lead booking revenue working closely with the sales team on lead quality Set up and manage GA4 Google Tag Manager Meta Pixel Conversions API and offline conversion imports Run continuous A B testing on creatives copy and audiences to improve CTR CPL and lead quality Conduct keyword audience and competitor research monitor market and advertising trends Prepare weekly monthly performance reports CPL CPA ROAS conversion rate revenue generated

• 2–5+ years of hands‑on Google Ads & Meta Ads experience, ideally in travel, tourism, visas, hospitality, or another lead‑gen industry.
• Strong knowledge of GA4, Google Tag Manager, conversion tracking, and remarketing.
• Proven ability to manage budgets and optimize campaigns independently for ROI/ROAS.
• Data-driven mindset — comfortable analyzing lead quality, not just campaign clicks.
• Google Ads and/or Meta Blueprint certification is a plus.
• Experience with WhatsApp lead generation and CRM/lead-management tools is a plus.
• Basic understanding of SEO is a plus.
• Arabic and English communication skills are an advantage.

What We're Looking For

Someone who can take ownership of our lead-generation strategy and show measurable results — qualified leads, bookings, and revenue — not just someone who boosts posts.