Digital Marketing Specialist

Masaha; Abu Dhabi; On-site; AED 60,000 - 120,000; Part time

Job summary

Masaha is seeking a Digital Marketing Freelancer to build and optimize its marketing ecosystem in Abu Dhabi, focusing on strategy, automation, and performance.

The role involves setting up automation, developing sales funnels, SEO optimization, and implementing GA4/Pixel tracking, plus planning Google Ads campaigns. The project-based engagement requires independent work and delivering measurable results.

Qualifications

• Proven experience in digital marketing strategy and marketing automation.
• Strong knowledge of SEO, Google Ads, and performance marketing.
• Experience with GA4, Meta Pixel, TikTok Pixel, and conversion tracking.
• Experience building high‑converting sales funnels.
• Familiarity with AI tools, agents, and workflow automation.
• Ability to work independently and deliver measurable results.

Responsibilities

• Set up and automate WhatsApp Business.
• Design and optimize sales and marketing funnels.
• SEO optimization for the website.
• Implement LLMEO strategies.
• Plan and execute social media strategy (no content creation).
• Set up Google Business Profile and local listings.
• Configure GA4, Meta Pixel, TikTok Pixel, and UTM tracking.
• Plan, launch, and optimize Google Ads campaigns.
• Create AI agents and automated workflows to manage leads.

Skills

Digital marketing strategy

Marketing automation

SEO

GA4 setup

Performance marketing

Lead funnel design

Tools

Google Ads

Meta Pixel

TikTok Pixel

GA4

Job description

Digital Marketing Freelancer – Project Based

We are seeking an experienced Digital Marketing Freelancer to build and optimize our digital marketing ecosystem, focusing on strategy, automation, and performance.

Scope of Work

• Set up and automate WhatsApp Business.
• Develop and implement sales and marketing funnel strategies to maximize conversions.
• Optimize website SEO.
• Implement LLMEO (Large Language Model Engine Optimization) strategies.
• Develop social media marketing strategies (strategy development only, no content creation).
• Set up and optimize Google Business Profile.
• Configure analytics tracking and attribution, including Google Analytics4 (GA4), Meta Pixel, TikTok Pixel, conversion tracking, and UTM tracking.
• Plan, launch, and optimize GoogleAds campaigns.
• Create AI agents and automated workflows to manage leads and website traffic after the marketing infrastructure is in place.

Location & Salary

Location: Abu Dhabi
Salary: To be confirmed (TBC)

If you are interested, please send your CV, portfolio, and a brief summary of your relevant experience.

Requirements

• Proven experience in digital marketing strategy and marketing automation.
• Strong knowledge of SEO, Google Ads, and performance marketing.
• Experience with GA4, Meta Pixel, TikTok Pixel, and conversion tracking.
• Experience building high‑converting sales funnels.
• Familiarity with AI tools, agents, and workflow automation.
• Ability to work independently and deliver measurable results.