Marketing Specialist

One By Cafadaru Rent A Car LLC SOC; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

One By Cafadaru Rent A Car LLC SOC is seeking a digital advertising specialist to manage large Google Ads budgets and optimize campaigns across Performance Max, Search, Display and YouTube. You will implement and optimize tracking with GA4 and Google Tag Manager, including Enhanced Conversions and server-side tracking, to improve ROAS and lower CPA.

You will test landing pages, creatives, bidding strategies and audiences, analyze data to drive business decisions, and build scalable acquisition

Qualifications

• Proven experience with Google Ads platform and Performance Max campaigns.
• Experience running and optimizing Search, Display and YouTube campaigns.
• Strong capability to analyze data and translate it into profitable decisions.

Responsibilities

• Manage large Google Ads budgets and optimize ROAS.
• Build and optimize Performance Max, Display, YouTube and Remarketing campaigns.

Skills

Google Ads

Performance Max

Search Campaigns

Display & YouTube

Conversion Tracking

Enhanced Conversions

Business profitability analysis

Landing page testing

Bidding strategies

Audience targeting

Tools

GA4

Google Tag Manager

Server-Side Tracking

Call Tracking

Job description

Manage large Google Ads budgets Build and optimize Search Performance Max Display YouTube and Remarketing campaigns Improve ROAS lower CPA and maximize profitability Work with GA4 Google Tag Manager Enhanced Conversions and Server-Side Tracking Analyze data and make business-driven decisions Test landing pages creatives bidding strategies and audiences Build scalable acquisition systems not just campaigns

You must have proven experience with:

• Google Ads
• Performance Max
• Search Campaigns
• Display & YouTube
• Google Analytics 4 (GA4)
• Google Tag Manager
• Conversion Tracking
• Enhanced Conversions
• Server-Side Tracking
• Call Tracking

You should understand business profitability, not only clicks and impressions.

We Are NOT Looking For Marketing agencies Freelancers managing dozens of clients Junior marketers People who only launch campaigns and send reports