Marketing Manager – FMCG

CNTXT AI; Dubai; On-site; AED 300,000 - 600,000; Full time

Job summary

CNTXT AI is seeking an experienced Marketing Manager to lead the marketing strategy and execution for our FMCG Food portfolio across the GCC. The role drives brand growth, category performance, product innovation, and commercial success through integrated marketing initiatives.

Ideal candidates bring a strong FMCG background with proven brand management, launches, GTM strategies, and collaboration with Sales, Trade Marketing, R&D, and Supply Chain teams.

Qualifications

• Bachelor's degree in Marketing, Business Admin, or related field (MBA advantageous).
• 8–12 years in Brand Management, Category Management, or Marketing within FMCG Food & Beverage.
• Proven experience managing established FMCG brands and delivering measurable growth.
• Experience with Modern Trade, General Trade, and E-commerce channels.

Responsibilities

• Develop and execute annual marketing and brand plans aligned with business objectives.
• Manage the full brand lifecycle, including positioning, portfolio management, innovation, and product launches.
• Lead New Product Development (NPD) initiatives from concept to commercialization.
• Drive category growth through consumer insights, market research, and competitive analysis.
• Build and execute integrated 360 marketing campaigns across ATL, BTL, digital, shopper, and trade channels.
• Develop pricing strategies, promotional calendars, and commercial activation plans.
• Partner with Trade Marketing and Sales to improve distribution, visibility, and in-store execution across Modern Trade, General Trade, and E-commerce.
• Analyze Nielsen, EPOS, and market performance data to identify growth opportunities and optimize marketing investments.
• Manage annual marketing budgets, ensuring strong ROI and effective allocation of resources.
• Work cross-functionally with Sales, Finance, Supply Chain, Procurement, R&D, and external agencies to deliver business objectives.
• Lead agency relationships for creative development, media planning, digital marketing, and PR activities.
• Track campaign performance, brand health, market share, and commercial KPIs, implementing improvements where required.

Skills

Brand Management

Category Management

Go-to-Market Strategy

Trade Marketing

Consumer Insights

Pricing & Promotions

Budget & P&L Management

Product Launches (NPD)

Education

Bachelor's degree in Marketing / Business Administration

MBA (advantage)

Tools

Nielsen

EPOS

Job description

We are looking for an experienced Marketing Manager to lead the marketing strategy and execution for our FMCG Food portfolio across the GCC. This role is responsible for driving brand growth, category performance, product innovation, and commercial success through integrated marketing initiatives.

The ideal candidate will have a strong background in FMCG, with proven experience managing brands, launching products, developing go-to-market strategies, and working closely with Sales, Trade Marketing, R&D, and Supply Chain teams.

Key Responsibilities

Job Title: Marketing Manager – FMCG

Location: Dubai

• Develop and execute annual marketing and brand plans aligned with business objectives.
• Manage the full brand lifecycle, including positioning, portfolio management, innovation, and product launches.
• Lead New Product Development (NPD) initiatives from concept to commercialization.
• Drive category growth through consumer insights, market research, and competitive analysis.
• Build and execute integrated 360 marketing campaigns across ATL, BTL, digital, shopper, and trade channels.
• Develop pricing strategies, promotional calendars, and commercial activation plans.
• Partner closely with Trade Marketing and Sales teams to improve distribution, visibility, and in-store execution across Modern Trade, General Trade, and E-commerce channels.
• Analyze Nielsen, EPOS, and market performance data to identify growth opportunities and optimize marketing investments.
• Manage annual marketing budgets, ensuring strong ROI and effective allocation of resources.
• Work cross-functionally with Sales, Finance, Supply Chain, Procurement, R&D, and external agencies to deliver business objectives.
• Lead agency relationships for creative development, media planning, digital marketing, and PR activities.
• Track campaign performance, brand health, market share, and commercial KPIs, implementing improvements where required.

About the Role

We are looking for an experienced Marketing Manager to lead the marketing strategy and execution for our FMCG Food portfolio across the GCC. This role is responsible for driving brand growth, category performance, product innovation, and commercial success through integrated marketing initiatives.

The ideal candidate will have a strong background in FMCG, with proven experience managing brands, launching products, developing go-to-market strategies, and working closely with Sales, Trade Marketing, R&D, and Supply Chain teams.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA is an advantage).
• 8–12 years of experience in Brand Management, Category Management, or Marketing within the FMCG Food & Beverage industry.
• Proven experience managing established FMCG food brands and delivering measurable commercial growth.
• Strong experience in:
  • Brand Management
  • Category Management
  • Product Launches (NPD)
  • Trade Marketing
  • Consumer Insights
  • Pricing & Promotions
  • Go-to-Market Strategy
  • Budget & P&L Management
• Experience working with Modern Trade, General Trade, and E-commerce channels.
• Strong analytical skills with experience using Nielsen, EPOS, or other retail audit tools.
• Demonstrated success managing integrated marketing campaigns and cross-functional projects.
• Excellent stakeholder management, presentation, and communication skills.
• GCC/UAE experience is highly preferred.

Key Competencies

• Brand Strategy & Portfolio Management
• Consumer & Shopper Insights
• Commercial Acumen
• Category Growth
• Product Innovation
• Trade Marketing
• Omnichannel Marketing
• Data-Driven Decision Making
• Leadership & Cross-functional Collaboration
• Budget & P&L Ownership

Why Join Us?

This is an opportunity to join a high-growth FMCG business where you'll play a key role in shaping brand strategy, launching innovative products, and driving commercial success across one of the region's most competitive consumer markets. You'll work with cross-functional teams and have direct ownership of brand performance, innovation, and business growth.