Marketing Director

THE GLOBAL SEARCH COMPANY LIMITED; United Arab Emirates; On-site; AED 400,000 - 800,000; Full time

Job summary

THE GLOBAL SEARCH COMPANY LIMITED seeks an experienced Marketing Director to lead brand, category and commercial marketing strategy across regional and international markets.

The role suits a senior marketing professional with strong FMCG and manufacturing experience, ideally with exposure to Middle Eastern markets and consumers, to drive brand growth, innovation, consumer engagement and market expansion in a fast-paced environment.

Qualifications

• Senior leadership experience in Marketing within FMCG/manufacturing.
• Experience guiding brand, category and consumer marketing strategies.
• Strong strategic, analytical and cross-functional collaboration skills.

Responsibilities

• Develop and execute the company's overall marketing and brand strategy.
• Lead brand positioning, category management and consumer marketing initiatives.
• Drive innovation pipelines and support new product development with manufacturing and commercial teams.
• Build go-to-market strategies across retail, wholesale and distributor channels.
• Analyze market trends and insights to identify growth opportunities.
• Lead trade, digital marketing and activation campaigns for brand visibility.
• Collaborate with Sales, Supply Chain, Operations and Manufacturing to ensure alignment.
• Manage agency relationships, media planning and marketing budgets.
• Develop and mentor a high-performing marketing team.
• Monitor campaign ROI and overall brand performance.

Skills

Senior marketing leadership

FMCG expertise

Strategic planning

Brand management

Analytical thinking

Stakeholder management

Cross-functional leadership

Job description

We are partnering with a growing FMCG organisation looking to appoint an experienced Marketing Director to lead brand, category and commercial marketing strategy across regional and international markets.

This is a senior leadership opportunity for a commercially focused marketing professional with strong FMCG and manufacturing experience, ideally combined with exposure to Middle Eastern markets and consumers.

The successful candidate will play a key role in driving brand growth, innovation, consumer engagement and market expansion across a fast-paced and evolving business environment.

Key Responsibilities

• Develop and execute the company’s overall marketing and brand strategy
• Lead brand positioning, category management and consumer marketing initiatives
• Drive innovation pipelines and support new product development in partnership with manufacturing and commercial teams
• Build strong go-to-market strategies across retail, wholesale and distributor channels
• Analyse market trends, customer insights and competitor activity to identify growth opportunities
• Lead trade marketing, digital marketing and activation campaigns to strengthen brand visibility and commercial performance
• Work closely with Sales, Supply Chain, Operations and Manufacturing teams to ensure alignment across the business
• Manage agency relationships, media planning and marketing budgets
• Develop and mentor a high-performing marketing team
• Monitor campaign effectiveness, ROI and overall brand performance

Candidate Profile

• Proven experience in a senior marketing leadership role within FMCG
• Strong understanding of manufacturing-led businesses and operational environments
• Experience developing and managing brands across multiple markets
• Exposure to Middle Eastern markets would be highly advantageous
• Strong background across brand management, trade marketing, category and consumer insight
• Commercially driven with strong strategic and analytical capability
• Experience working closely with sales and distribution functions
• Strong leadership, communication and stakeholder management skills
• Able to operate effectively within a fast-paced and evolving organisation