FMCG Marketing Manager

MASS POTATO CHIPS; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Mass Potato Chips in Dubai is seeking a talented FMCG Marketing Manager on a contract basis to lead marketing for our food products. You will shape brand strategy, drive market growth, and boost customer engagement across channels.

The role requires 4–7 years FMCG experience, a relevant degree, and strong analytics. You will collaborate with sales, manage campaigns, organize promotions, and ensure consistent branding across all touchpoints in a dynamic market.

Qualifications

• 4–7 years of marketing experience in FMCG.
• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven track record in developing successful campaigns.
• Strong analytical skills to interpret trends.
• Excellent communication and interpersonal abilities.
• Proficiency in English and Arabic languages.

Responsibilities

• Develop and execute marketing strategies for the company’s food products.
• Conduct market research and competitor analysis to identify market opportunities.
• Plan and manage marketing campaigns across different channels (digital and traditional).
• Coordinate with the sales team to achieve sales targets and promotional goals.
• Organise product promotions, in-store activations, and marketing events.
• Monitor product performance in the market and analyze sales reports.
• Support the launch of new products and develop marketing plans for them.
• Maintain strong relationships with distributors, retailers, and key clients.
• Gather customer feedback to improve products and marketing strategies.
• Ensure brand consistency across all marketing materials.

Skills

Marketing Strategy

Market Research

Campaign Management

Brand Management

Data Analysis

Multichannel Marketing

Sales Coordination

Product Launch Support

Communication

Arabic & English communication

Education

Bachelor’s degree in Marketing or related field

Job description

Mass Potato Chips, a leading Food and Beverage Manufacturing company based in Dubai, UAE, is seeking a talented FMCG Marketing Manager to join our team on a Contract basis. As the FMCG Marketing Manager, you will be responsible for developing and implementing innovative marketing strategies for our food products. You will play a key role in driving brand awareness, market growth, and customer engagement.

Key Responsibilities:

• Develop and execute marketing strategies for the company’s food products.
• Conduct market research and competitor analysis to identify market opportunities.
• Plan and manage marketing campaigns across different channels (digital and traditional).
• Coordinate with the sales team to achieve sales targets and promotional goals.
• Organise product promotions, in-store activations, and marketing events.
• Monitor product performance in the market and analyze sales reports.
• Support the launch of new products and develop marketing plans for them.
• Maintain strong relationships with distributors, retailers, and key clients.
• Gather customer feedback to improve products and marketing strategies.
• Ensure brand consistency across all marketing materials.

Requirements & Skills:

• 4–7 years of experience in marketing within the FMCG industry.
• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven track record in developing successful marketing campaigns.
• Strong analytical skills with the ability to interpret data and trends.
• Excellent communication and interpersonal abilities.
• Proficiency in English and Arabic languages.

Preferred Qualifications:

• Master’s degree in Marketing or related field.
• Certifications in Marketing or Digital Marketing.

Candidate Preferences:

• No specific gender or nationality preferences.
• Proficiency in English and Arabic languages.

Benefits / Why Join Us:

• Competitive salary package.
• Opportunity to work with a dynamic team in a fast-paced industry.
• Room for professional growth and development.

Skills Summary:

Core Technical Skills:

Marketing Strategy Development, Market Research, Campaign Management, Sales Coordination, Product Launch Support, Customer Feedback Analysis, Brand Management, Relationship Building, Data Analysis, Multichannel Marketing.

Soft Skills:

Communication, Interpersonal Skills, Analytical Thinking, Creativity, Team Collaboration, Time Management, Adaptability, Problem-Solving.

Suggested Tags:

FMCG Marketing, Food Industry, Marketing Strategy, Campaign Management, Market Research, Brand Management, Multichannel Marketing, Sales Coordination, Product Launch, Customer Feedback Analysis.