Country Manager

Client of NicheHR Global; Dubai; On-site; AED 900,000 - 1,500,000; Full time

Job summary

Client of NicheHR Global is seeking an experienced Country Manager to lead the sales and commercial operations of an established FMCG business in the GCC. The role will drive revenue growth, strengthen market presence, expand distribution and build strong relationships with key customers and channel partners.

The ideal candidate has 7–10 years of sales/commercial experience in FMCG, GCC market know-how, and a proven track record in delivering sales growth, market development and successful

Qualifications

• 7–10 years of relevant sales/commercial experience in FMCG.
• GCC market experience mandatory.
• Experience with Modern Trade, General Trade, distributors and key accounts in GCC.
• Strong leadership and people-management capabilities.

Responsibilities

• Develop and execute the country sales strategy in line with overall business objectives.
• Drive revenue, volume, distribution and market-share growth across the GCC.
• Manage relationships with key accounts, distributors, retailers and modern trade partners.
• Identify new business opportunities and expand presence across channels.
• Develop and manage annual sales plans, budgets, forecasts and targets.
• Lead negotiations on pricing, promotions, listings and commercial terms.
• Monitor market trends, competitor activity and consumer behavior to identify growth opportunities.
• Ensure effective execution of trade marketing and promotional initiatives.
• Collaborate with marketing, supply chain, finance and other teams to ensure seamless market execution.
• Lead, mentor and develop the country sales team to achieve objectives.
• Track sales performance through KPIs and take corrective actions as needed.
• Ensure strong distribution, visibility, merchandising and route-to-market strategies.

Job description

Role Overview

We are looking for an experienced Country Manager to lead the sales and commercial operations of an established FMCG business in the GCC The role will be responsible for driving revenue growth strengthening market presence expanding distribution and building strong relationships with key customers and channel partners

Key Responsibilities

• Develop and execute the country sales strategy in line with overall business objectives
• Drive revenue volume distribution and market-share growth across the assigned market
• Manage relationships with key accounts distributors retailers wholesalers and modern trade partners
• Identify new business opportunities and expand the company s presence across relevant channels
• Develop and manage annual sales plans budgets forecasts and commercial targets
• Lead negotiations with key customers and channel partners on pricing promotions listings and commercial terms
• Monitor market trends competitor activity consumer behaviour and category developments to identify growth opportunities
• Ensure effective execution of trade marketing and promotional initiatives
• Work closely with marketing supply chain finance and other internal teams to ensure seamless market execution
• Lead mentor and develop the country sales team to deliver business objectives
• Track sales performance through relevant KPIs and take corrective actions where required
• Ensure strong execution of distribution visibility merchandising and route-to-market strategies
• 7 10 years of relevant sales/commercial experience within the FMCG industry . GCC market experience is mandatory , with strong understanding of FMCG channels and market dynamics. Experience working with established FMCG brands is strongly preferred. Proven track record of delivering sales growth, distribution expansion, and market development. Strong exposure to Modern Trade, General Trade, distributors, and key accounts within the GCC. Experience managing commercial negotiations and customer relationships. Strong understanding of pricing, promotions, trade marketing, and route-to-market strategies. Demonstrated people-management and leadership capabilities. Strong commercial acumen, analytical skills, and ability to work with sales targets and budgets. Excellent communication, negotiation, and stakeholder-management skills.

Key Competencies

• Sales & Business Development
• Country/Market Management
• Distributor & Key Account Management
• Modern & General Trade
• Commercial Negotiation
• Market Expansion
• Revenue & Profitability Management
• Team Leadership
• FMCG Market & Consumer Understanding