FMCG Marketing Manager GCC Brand & Growth Leader

CNTXT AI; Dubai; On-site; AED 300,000 - 600,000; Full time

Job summary

CNTXT AI is seeking an experienced Marketing Manager to lead the marketing strategy and execution for our FMCG Food portfolio across the GCC. The role drives brand growth, category performance, product innovation, and commercial success through integrated marketing initiatives.

Ideal candidates bring a strong FMCG background with proven brand management, launches, GTM strategies, and collaboration with Sales, Trade Marketing, R&D, and Supply Chain teams.

Qualifications

• Bachelor's degree in Marketing, Business Admin, or related field (MBA advantageous).
• 8–12 years in Brand Management, Category Management, or Marketing within FMCG Food & Beverage.
• Proven experience managing established FMCG brands and delivering measurable growth.
• Experience with Modern Trade, General Trade, and E-commerce channels.

Responsibilities

• Develop and execute annual marketing and brand plans aligned with business objectives.
• Manage the full brand lifecycle, including positioning, portfolio management, innovation, and product launches.
• Lead New Product Development (NPD) initiatives from concept to commercialization.
• Drive category growth through consumer insights, market research, and competitive analysis.
• Build and execute integrated 360 marketing campaigns across ATL, BTL, digital, shopper, and trade channels.
• Develop pricing strategies, promotional calendars, and commercial activation plans.
• Partner with Trade Marketing and Sales to improve distribution, visibility, and in-store execution across Modern Trade, General Trade, and E-commerce.
• Analyze Nielsen, EPOS, and market performance data to identify growth opportunities and optimize marketing investments.
• Manage annual marketing budgets, ensuring strong ROI and effective allocation of resources.
• Work cross-functionally with Sales, Finance, Supply Chain, Procurement, R&D, and external agencies to deliver business objectives.
• Lead agency relationships for creative development, media planning, digital marketing, and PR activities.
• Track campaign performance, brand health, market share, and commercial KPIs, implementing improvements where required.

Skills

Brand Management

Category Management

Go-to-Market Strategy

Trade Marketing

Consumer Insights

Pricing & Promotions

Budget & P&L Management

Product Launches (NPD)

Education

Bachelor's degree in Marketing / Business Administration

MBA (advantage)

Tools

Nielsen

EPOS

Job description

CNTXT AI is seeking an experienced Marketing Manager to lead the marketing strategy and execution for our FMCG Food portfolio across the GCC. The role drives brand growth, category performance, product innovation, and commercial success through integrated marketing initiatives.

Ideal candidates bring a strong FMCG background with proven brand management, launches, GTM strategies, and collaboration with Sales, Trade Marketing, R&D, and Supply Chain teams.