Marketing Manager

Ali & Sons Marine Engineering Factory (ASMEF); Abu Dhabi; On-site; AED 240,000 - 420,000; Full time

Job summary

Eurostar Rent-A-Car in Abu Dhabi, part of Ali & Sons Holding Group, seeks a Marketing Manager to lead digital growth, direct customer acquisition, and brand visibility across rental, leasing and mobility solutions.

You will optimize websites, run performance marketing, manage budgets, and collaborate with Sales, IT and senior management to translate marketing activity into measurable business growth.

Responsibilities

• Develop and execute digital marketing strategies across Google, Meta, YouTube, TikTok and other relevant channels.
• Drive qualified leads, direct bookings and customer acquisition through performance marketing.
• Own website performance, landing pages, CRO, UX and digital customer journey optimisation.
• Lead SEO, local SEO, AEO and AI-search visibility strategies to increase organic traffic and conversions.
• Develop social media, content and brand strategies to increase reach, engagement and customer acquisition.
• Strengthen CRM, lead tracking, attribution, customer segmentation and lifecycle marketing.
• Use AI and marketing technology to improve content, automation, campaign performance and customer experience.
• Lead integrated B2C and B2B campaigns across rental, leasing, fleet and mobility solutions.
• Manage offline marketing activities, partnerships, events and brand activations where required.
• Monitor marketing KPIs including leads, bookings, conversion, CAC, revenue and ROI.
• Manage marketing budgets and optimise spend based on commercial performance.
• Manage agencies and external marketing, creative, media and technology partners.
• Work closely with Sales, Operations, IT and senior management to convert marketing activity into measurable business growth.

Job description

Job Description:

Marketing Manager Purpose of the Role

Lead Eurostar’s marketing strategy with a strong focus on digital growth, direct customer acquisition, brand visibility and measurable commercial results across rental, leasing and mobility solutions.

Key Responsibilities

• Develop and execute digital marketing strategies across Google, Meta, YouTube, TikTok and other relevant channels.
• Drive qualified leads, direct bookings and customer acquisition through performance marketing.
• Own website performance, landing pages, CRO, UX and digital customer journey optimisation.
• Lead SEO, local SEO, AEO and AI-search visibility strategies to increase organic traffic and conversions.
• Develop social media, content and brand strategies to increase reach, engagement and customer acquisition.
• Strengthen CRM, lead tracking, attribution, customer segmentation and lifecycle marketing.
• Use AI and marketing technology to improve content, automation, campaign performance and customer experience.
• Lead integrated B2C and B2B campaigns across rental, leasing, fleet and mobility solutions.
• Manage offline marketing activities, partnerships, events and brand activations where required.
• Monitor marketing KPIs including leads, bookings, conversion, CAC, revenue and ROI.
• Manage marketing budgets and optimise spend based on commercial performance.
• Manage agencies and external marketing, creative, media and technology partners.
• Work closely with Sales, Operations, IT and senior management to convert marketing activity into measurable business growth.

Key Performance Areas

• Qualified leads and direct bookings
• Marketing-to-booking conversion
• Customer acquisition cost and ROI
• Website conversion and digital performance
• Organic search visibility and traffic
• CRM and lead-quality visibility
• Social media growth and engagement
• Marketing budget efficiency
• Contribution to rental, leasing and corporate revenue growth

Eurostar Rent-A-Car

From Eurostar Rent-A-Car branches in Abu Dhabi, Dubai, and Al Ain, our customers can access the largest fleet of German cars in the UAE. We offer a mix of cars to suit every need — whether it’s a high‑end luxury vehicle or a more affordable and practical choice.

Eurostar Rent-A-Car dates back to 1996. Originally a rental car company, it has since grown into a leading mobility services company and belongs to Ali & Sons Holding Group.

From our collection — with 10 locations throughout the UAE — you can rent SUVs, saloon cars, sports cars, minivans, minibuses, customised vehicles, and more, on both short- and long-term leases. We also offer commercial vehicles including trucks, vans, pick‑ups, and buses with up to 34 seats.

Whatever your needs, Eurostar offers a range of custom options. In addition, our clients get comprehensive insurance, 24‑hour roadside assistance, standard complimentary maintenance, replacement cars, and much more.